A sporting goods store has estimated the demand curve for a popular brand of running shoes as a function of price. Use the diagram to answer the questions that follow.

ENGR.ECONOMIC ANALYSIS
14th Edition
ISBN:9780190931919
Author:NEWNAN
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Chapter1: Making Economics Decisions
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A sporting goods store has estimated the demand curve for a popular brand of running shoes as a function of price. Use the diagram to answer the questions that follow.

  1.  Calculate demand elasticity using the midpoint formula between points A and B, between points C and D, and between points E and F.
  2.  If the store currently charges a price of $50, then increases that price to $60, what happens to total revenue from shoe sales (calculate P * Q before and after the price change)? Repeat the exercise for initial prices being decreased to $40 and $20, respectively.
70
60
A
50-
B
40
30
20
E Demand
10
100 200 300 400 500 600
Shoe sales per week
Price per pair (S)
Transcribed Image Text:70 60 A 50- B 40 30 20 E Demand 10 100 200 300 400 500 600 Shoe sales per week Price per pair (S)
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