a) Some young people have returned from boarding houses totally different from what their parents knew when they first went to school. What actually must have happened is worth investigating. Evaluate how a person can use personal branding to add value to themselves..

MARKETING 2018
19th Edition
ISBN:9780357033753
Author:Pride
Publisher:Pride
Chapter2: Planning, Implementing, And Evaluating Marketing Strategies
Section: Chapter Questions
Problem 1SC
Question

1}
a) Some young people have returned from boarding houses totally different from what their parents knew when they first went to school. What actually must have happened is worth investigating. Evaluate how a person can use personal branding to add value to themselves.. 

b) Many people believe they have no opportunity to make things better since they have grown beyond childhood. Their personalities are known to the world and nothing can be done to amend any undesirable characteristics. The issue of personal branding does not ring a bell. Personal branding is not necessary to make any difference. Discuss. 


c) Many people and organizations invest so much to make a name and establish an image. They do these with an objective to keep their products and services on the priority list of consumers. Analyze how a symbol may be valuable to people and organizations. 


2}
a) Many employees complain of a lack of information and constant confusion with
grapevine information. In one approach, analyze how effective organizational communication can be used to avoid unusual costs for the employer.


b) Ghana applauds the work of the Minister for Information since the inception of
the lockdown. Evaluate three appropriate roles communication play in situations like the COVID-19 pandemic.


c) Children learn to talk by a certain age and when they have not talked, their parents get concerned. This will be the story of almost all parents and guardians. Describe in detail, how important the cycle of communication is in career development.

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