A newspaper started an online version of its paper 14 years ago. In a recent presentation to stockholders, the lead marketing executive stated, "The revenues for online ads are more than double that of the revenues for printed ads. A. Use the graph below to justify the lead executive's statement. B. Determine the approximate year that the two ad revenues were equal. Revenue (in millions of dollars) Online ad revenue 6 Printed ad revenue 8 Year + 10 12 14

Managerial Economics: Applications, Strategies and Tactics (MindTap Course List)
14th Edition
ISBN:9781305506381
Author:James R. McGuigan, R. Charles Moyer, Frederick H.deB. Harris
Publisher:James R. McGuigan, R. Charles Moyer, Frederick H.deB. Harris
Chapter5: Business And Economic Forecasting
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A newspaper started an online version of its paper 14 years ago. In a recent presentation to stockholders, the lead marketing executive stated, "The revenues for online ads are more than double that of the revenues for printed ads."
A. Use the graph below to justify the lead executive's statement.
B. Determine the approximate year that the two ad revenues were equal.
4
3
2
Revenue (in millions of dollars)
Online ad revenue
6
Printed ad revenue
8 10 12
Year
14
Transcribed Image Text:A newspaper started an online version of its paper 14 years ago. In a recent presentation to stockholders, the lead marketing executive stated, "The revenues for online ads are more than double that of the revenues for printed ads." A. Use the graph below to justify the lead executive's statement. B. Determine the approximate year that the two ad revenues were equal. 4 3 2 Revenue (in millions of dollars) Online ad revenue 6 Printed ad revenue 8 10 12 Year 14
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