A monopolist can sell three products, labelled A, B and C. All products are produced at the constant unit cost of SEK 10. There are three buyer types, whose WTPs are reported in Table 1. Show Transcribed Text 3 C # of buyers | Products A B C 70 50 30 30 40 50 40 40 30 30 30 50 TABLE 1 2.1. Suppose that the monopolist wishes to bundle product A with exactly one be- tween product B and product C. Which would be the most profitable of these two bundles? Is bundling the two products included in it actually more profitable than selling the products separately? 2.2. Can you provide an intuitive account for the ranking of the profitability of the two bundles established in 2.1?
A monopolist can sell three products, labelled A, B and C. All products are produced at the constant unit cost of SEK 10. There are three buyer types, whose WTPs are reported in Table 1. Show Transcribed Text 3 C # of buyers | Products A B C 70 50 30 30 40 50 40 40 30 30 30 50 TABLE 1 2.1. Suppose that the monopolist wishes to bundle product A with exactly one be- tween product B and product C. Which would be the most profitable of these two bundles? Is bundling the two products included in it actually more profitable than selling the products separately? 2.2. Can you provide an intuitive account for the ranking of the profitability of the two bundles established in 2.1?
Chapter1: Making Economics Decisions
Section: Chapter Questions
Problem 1QTC
Related questions
Question

Transcribed Image Text:A monopolist can sell three products, labelled A, B and C. All products are produced
at the constant unit cost of SEK 10. There are three buyer types, whose WTPs are
reported in Table 1.
Show Transcribed Text
# of buyers
30
40
30
Products
TABLE 1
A B
с
70 50 30
50 40 40
30 30 50
2.1. Suppose that the monopolist wishes to bundle product A with exactly one be-
tween product B and product C. Which would be the most profitable of these two
bundles? Is bundling the two products included in it actually more profitable than
selling the products separately?
2.2. Can you provide an intuitive account for the ranking of the profitability of the
two bundles established in 2.1?
Show Transcribed Text
Answer to Problem 2.
Part 1. The profits from the two bundles are TAB= 4900 and 7AC = 6000. Hence,
A should be bundled with C. The profit from the optimal bundle is greater than the
sum of the profits realised by selling the two products independently, which is equal to
TA + TC = 4900 (= πA + 7B).
Part 2. Products B and C, separately considered, are effectively identical from the
seller's point of view. However, the buyers' WTPs for the product pair (A, B) are
positively correlated, whereas the WTPs for the pair (A,C) are negatively correlated.
In the latter case, correlation is also relatively strong and the large demand achieved
even at high prices makes bundling the preferred solution for the seller.
Expert Solution

This question has been solved!
Explore an expertly crafted, step-by-step solution for a thorough understanding of key concepts.
Step by step
Solved in 4 steps with 5 images

Knowledge Booster
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, economics and related others by exploring similar questions and additional content below.Recommended textbooks for you


Principles of Economics (12th Edition)
Economics
ISBN:
9780134078779
Author:
Karl E. Case, Ray C. Fair, Sharon E. Oster
Publisher:
PEARSON

Engineering Economy (17th Edition)
Economics
ISBN:
9780134870069
Author:
William G. Sullivan, Elin M. Wicks, C. Patrick Koelling
Publisher:
PEARSON


Principles of Economics (12th Edition)
Economics
ISBN:
9780134078779
Author:
Karl E. Case, Ray C. Fair, Sharon E. Oster
Publisher:
PEARSON

Engineering Economy (17th Edition)
Economics
ISBN:
9780134870069
Author:
William G. Sullivan, Elin M. Wicks, C. Patrick Koelling
Publisher:
PEARSON

Principles of Economics (MindTap Course List)
Economics
ISBN:
9781305585126
Author:
N. Gregory Mankiw
Publisher:
Cengage Learning

Managerial Economics: A Problem Solving Approach
Economics
ISBN:
9781337106665
Author:
Luke M. Froeb, Brian T. McCann, Michael R. Ward, Mike Shor
Publisher:
Cengage Learning

Managerial Economics & Business Strategy (Mcgraw-…
Economics
ISBN:
9781259290619
Author:
Michael Baye, Jeff Prince
Publisher:
McGraw-Hill Education