A market research team thinks that their new ad campaign is better than their old one. They used to be able to sell to 50% of those who saw their ads. To test their thought, they will run a hypothesis test. They take a random sample of 100 potential buyers and find that they convinced 60 of these people to buy their product. The test will be run at a 1% significance level. O a. The test statistic is 2 and we conclude that the new ad campaign is not signficantly better. O b. The test statistic is 2 and we conclude that the new ad campaign is signficantily better. O. The test stat is 2.236 and we conclude that the new ad campaign is not significantly better. O d. The test stat is 2.236 and we conclude that the new ad campaign is significantly better. O e. The test stat is 2.5 and we are left with a test that is inconclusive.

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A market research team thinks that their new ad campaign is better than their old one. They used to be able to sell to 50% of those who saw their ads. To test
their thought, they will run a hypothesis test.
They take a random sample of 100 potential buyers and find that they convinced 60 of these people to buy their product.
The test will be run at a 1% significance level.
O a. The test statistic is 2 and we conclude that the new ad campaign is not signficantly better.
O b. The test statistic is 2 and we conclude that the new ad campaign is signficantly better.
O. The test stat is 2.236 and we conclude that the new ad campaign is not significantly better.
O d. The test stat is 2.236 and we conclude that the new ad campaign is significantly better.
O e. The test stat is 2.5 and we are left with a test that is inconclusive.
Transcribed Image Text:A market research team thinks that their new ad campaign is better than their old one. They used to be able to sell to 50% of those who saw their ads. To test their thought, they will run a hypothesis test. They take a random sample of 100 potential buyers and find that they convinced 60 of these people to buy their product. The test will be run at a 1% significance level. O a. The test statistic is 2 and we conclude that the new ad campaign is not signficantly better. O b. The test statistic is 2 and we conclude that the new ad campaign is signficantly better. O. The test stat is 2.236 and we conclude that the new ad campaign is not significantly better. O d. The test stat is 2.236 and we conclude that the new ad campaign is significantly better. O e. The test stat is 2.5 and we are left with a test that is inconclusive.
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