A market research firm used a sample of individuals to rate the purchase potential of a particular product before and after the individuals saw a new television commercial about the product. The purchase potential ratings were based on a 0 to 10 scale, with higher values indicating a higher purchase potential. The null hypothesis stated that the mean rating "after" would be less than or equal to the mean rating "before." Rejection of this hypothesis would show that the commercial improved the mean purchase potential rating. Use a = 0.05 and the following data to test the hypothesis and comment on the value of the commercial. Individual 1 2 3 4 What are the hypotheses? Ho: Md is less than or equal to 0 Ha: Md is greater than 0 Compute to 3 decimals). Compute sa (to 1 decimal). Purchase Rating Before 5 5 8 3 After 6 6 8 5 Individual 5 What is the p-value? The p-value is between 0.10 and 0.20 ♦ What is your decision? Cannot conclude seeing the commercial improves the mean potential to purchase 6 7 8 Purchase Rating Before After 3 8 7 6 4 8 5 7

MATLAB: An Introduction with Applications
6th Edition
ISBN:9781119256830
Author:Amos Gilat
Publisher:Amos Gilat
Chapter1: Starting With Matlab
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A market research firm used a sample of individuals to rate the purchase potential of a particular product before and after the individuals
saw a new television commercial about the product. The purchase potential ratings were based on a 0 to 10 scale, with higher values
indicating a higher purchase potential. The null hypothesis stated that the mean rating "after" would be less than or equal to the mean
rating "before." Rejection of this hypothesis would show that the commercial improved the mean purchase potential rating. Use α = 0.05
and the following data to test the hypothesis and comment on the value of the commercial.
Ha:
a: Md is greater than 0
What are the hypotheses?
Ho: Md is less than or equal to 0
Compute to 3 decimals).
Individual
Compute Sd (to 1 decimal).
1
2
3
4
Purchase Rating
Before
After
6
6
8
5
5
LO
5
8
3
Individual
What is the p-value?
The p-value is between 0.10 and 0.20
What is your decision?
Cannot conclude seeing the commercial improves the mean potential to purchase
5
6
7
8
Purchase Rating
Before
After
3
8
7
6
4
8
5
7
Transcribed Image Text:A market research firm used a sample of individuals to rate the purchase potential of a particular product before and after the individuals saw a new television commercial about the product. The purchase potential ratings were based on a 0 to 10 scale, with higher values indicating a higher purchase potential. The null hypothesis stated that the mean rating "after" would be less than or equal to the mean rating "before." Rejection of this hypothesis would show that the commercial improved the mean purchase potential rating. Use α = 0.05 and the following data to test the hypothesis and comment on the value of the commercial. Ha: a: Md is greater than 0 What are the hypotheses? Ho: Md is less than or equal to 0 Compute to 3 decimals). Individual Compute Sd (to 1 decimal). 1 2 3 4 Purchase Rating Before After 6 6 8 5 5 LO 5 8 3 Individual What is the p-value? The p-value is between 0.10 and 0.20 What is your decision? Cannot conclude seeing the commercial improves the mean potential to purchase 5 6 7 8 Purchase Rating Before After 3 8 7 6 4 8 5 7
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