Marketing product and pricing strategy A manufacturer of a new refrigerator claims that it is easier to use than mostcurrently available refrigerators. This claim is an example of satisfyingconsumers'objective-performance needsO hedonic and esthetic performance needsO social-performance needsO performance reliability needsproduct-convenience needs A manufacturer of a new refrigerator claims that it uses less energy than mostcurrently available refrigerators. This claim is an example of satisfyingconsumers'objective-performance needshedonic and aesthetic performance needssocial-performance needsperformance reliability needsProduct-convenience needs

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Answered: A manufacturer of a new refrigerator…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Similar questions

Acuity Insurance provides Lunch with an Officer, which allows employees to have lunch with someone from the executive team and provide feedback or suggestions for improving the company. This opportunity supports which of Maslow's needs? Multiple Choice Safety Security Self-actualization Affiliation Survive physiologically
Which of the following is/are included in “safety needs”, according to Abraham Maslow? a. Protection from economic and physical environment b. Protection from only economic environment c. None of the given options d. Protection from only physical environment
Provide two examples for each element: A. Expected benefits. B. Risks
Mr Benwood is a production manager at Silk Company which deals in textile trading. Due to the Covid-19 pandemic, Silk Company had to terminate Mr Benwood from his job. Based on Maslow Hierarchy of Needs how the termination affects Mr Benwood higher order needs?
Consider the consumer purchase of a juice bar product such as a smoothie, juice, or bowl. Is the decision to purchase a smoothie, juice, or bowl a routine, limited, or extended problem-solving behaviour? Explain.
A Hospital administered the SERVQUAL survey to its patients as an attempt to assess the healthcare services and to evaluate the customer satisfaction level. Which statement is True? Avg. Perception Avg. Expectation 3. Tangibles Reliability Empathy Responsiveness Assurance 17 3. There are gaps at the levels of tangibles and empathy There are gaps at the level of tangibles and reliability Customers are highly satisfied as employees are empathetic Customers are not satisfied since employees are not responsive
When performance overrides expectations, the consumer is much delighted Select one: True False
Design thinking is a process that is focused on deeply understanding the prospect or customer and his/her needs and pain points. Which of the following is not one of the phases of design thinking? Group of answer choices : empathize with your prospect or customer define your prospect’s or customer’s needs and pain points wait until you get the right solution to implement it generate ideas prototype ideas
Q3: How would you interpret the given output? Variable Cronbach's Alpha Brand Image Brand Loyalty Brand Awareness Brand Equity Brand Image 0.891 0.879 Brand Loyalty 0.809 0.405 0.949 Brand Awareness 0.836 0.210 0.183 0.878 Brand Equity 0.952 0.145 0.360 0.198 0.872
What is active and reactive monitoring?
Characteristics that unique to each model, Hofstede Dimension and K-S Dimension
Which model is used to measure the effectiveness of training? Select a Choice Below OptionAManfred Max-Neef's model OptionBHeisenberg model OptionCMcKinsey's 7s model OptionDKirkpatrick model

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