A local PBS station has decided to produce a TV series on robotic manufacturing.  The director of the TV series, Justin Tyme, is currently attempting to analyze some of the projected costs for the series.  Tyme intends to take a TV production crew on location to shoot various manufacturing scenes as they occur.  If the four-week series is shown in the 8:00-9:00 P.M. prime-time slot, the station will have to cancel a wildlife show that is currently scheduled.  Management projects a 10 percent viewing audience for the wildlife show and each 1 percent is expected to bring in donations of $10,000.  In contrast, the manufacturing show is expected to be watched by 15 percent of the viewing audience.  However, each 1 percent of the viewership will likely generate only $5,000 in donations.  If the wildlife show is cancelled, it can be sold to network television for $25,000. Using cost terminology comment on each of the financial amounts mentioned in the scenario above.  What are the relative merits of the two shows regarding the projected revenue of the station?

FINANCIAL ACCOUNTING
10th Edition
ISBN:9781259964947
Author:Libby
Publisher:Libby
Chapter1: Financial Statements And Business Decisions
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A local PBS station has decided to produce a TV series on robotic manufacturing.  The director of the TV series, Justin Tyme, is currently attempting to analyze some of the projected costs for the series.  Tyme intends to take a TV production crew on location to shoot various manufacturing scenes as they occur.  If the four-week series is shown in the 8:00-9:00 P.M. prime-time slot, the station will have to cancel a wildlife show that is currently scheduled.  Management projects a 10 percent viewing audience for the wildlife show and each 1 percent is expected to bring in donations of $10,000.  In contrast, the manufacturing show is expected to be watched by 15 percent of the viewing audience.  However, each 1 percent of the viewership will likely generate only $5,000 in donations.  If the wildlife show is cancelled, it can be sold to network television for $25,000.

Using cost terminology comment on each of the financial amounts mentioned in the scenario above.  What are the relative merits of the two shows regarding the projected revenue of the station?

 

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