A large consumer goods company ran a television advertisement for one of its soap prod- ucts. On the basis of a survey that was conducted, probabilities were assigned to the fol- lowing events. B = individual purchased the product S = individual recalls seeing the advertisement BOS = individual purchased the product and recalls seeing the advertisement The probabilities assigned were P(B) = .20, P(S) = .40, and P(B N S) = .12. a. What is the probability of an individual's purchasing the product given that the in- dividual recalls seeing the advertisement? Does seeing the advertisement increase

A First Course in Probability (10th Edition)
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ISBN:9780134753119
Author:Sheldon Ross
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Chapter1: Combinatorial Analysis
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Problem 1.1P: a. How many different 7-place license plates are possible if the first 2 places are for letters and...
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A large consumer goods company ran a television advertisement for one of its soap prod-
ucts. On the basis of a survey that was conducted, probabilities were assigned to the fol-
lowing events.
B = individual purchased the product
S = individual recalls seeing the advertisement
BOS = individual purchased the product and recalls seeing the advertisement
The probabilities assigned were P(B) = .20, P(S) = .40, and P(B N S) = .12.
a. What is the probability of an individual's purchasing the product given that the in-
dividual recalls seeing the advertisement? Does seeing the advertisement increase
Transcribed Image Text:A large consumer goods company ran a television advertisement for one of its soap prod- ucts. On the basis of a survey that was conducted, probabilities were assigned to the fol- lowing events. B = individual purchased the product S = individual recalls seeing the advertisement BOS = individual purchased the product and recalls seeing the advertisement The probabilities assigned were P(B) = .20, P(S) = .40, and P(B N S) = .12. a. What is the probability of an individual's purchasing the product given that the in- dividual recalls seeing the advertisement? Does seeing the advertisement increase
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