Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Question 5
A
is some combination of products, services, information, or experiences
provided to consumers to satisfy a need or want.
O a. value proposition
O b. market offering
O c. market mix
O d. market segment
O e. brand positioning](/v2/_next/image?url=https%3A%2F%2Fcontent.bartleby.com%2Fqna-images%2Fquestion%2F56096903-9ca0-451d-bcad-7771eb07da56%2Ff8aca8b6-6771-4dfe-a346-1ec2134b1969%2Ftqingsu_processed.jpeg&w=3840&q=75)
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Remaining Time: 18 minutes, 33 seconds.
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Question 5
A
is some combination of products, services, information, or experiences
provided to consumers to satisfy a need or want.
O a. value proposition
O b. market offering
O c. market mix
O d. market segment
O e. brand positioning
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