A firm charges $30 per month with variable costs of $14.50. Attrition is 1% per month. Use a monthly discount rate of 0.5%. What is CLV? (Do not round at any point) $15.50 $255.75 $1,023 $46.50
A firm charges $30 per month with variable costs of $14.50. Attrition is 1% per month. Use a monthly discount rate of 0.5%. What is CLV? (Do not round at any point) $15.50 $255.75 $1,023 $46.50
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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