A corporate chain is defined as: a.)firm that owns and manages more than one store.   b.)retailer-sponsored groups formed by independent retailers that run their own buying organizations and conduct joint promotion efforts.   c.)wholesaler-sponsored groups that work with "independent" retailers.   d.)franchisors who develop good marketing strategies, and who carry out the strategy in their own units.   e.)a firm that owns a single-store but operates through multiple franchisors.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
icon
Related questions
Question
A corporate chain is defined as:

a.)firm that owns and manages more than one store.
 
b.)retailer-sponsored groups formed by independent retailers that run their own buying organizations and conduct joint promotion efforts.
 
c.)wholesaler-sponsored groups that work with "independent" retailers.
 
d.)franchisors who develop good marketing strategies, and who carry out the strategy in their own units.
 
e.)a firm that owns a single-store but operates through multiple franchisors.
Expert Solution
trending now

Trending now

This is a popular solution!

steps

Step by step

Solved in 2 steps

Blurred answer
Similar questions
  • SEE MORE QUESTIONS
Recommended textbooks for you
Principles Of Marketing
Principles Of Marketing
Marketing
ISBN:
9780134492513
Author:
Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:
Pearson Higher Education,
Marketing
Marketing
Marketing
ISBN:
9781259924040
Author:
Roger A. Kerin, Steven W. Hartley
Publisher:
McGraw-Hill Education
Foundations of Business (MindTap Course List)
Foundations of Business (MindTap Course List)
Marketing
ISBN:
9781337386920
Author:
William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:
Cengage Learning
Marketing: An Introduction (13th Edition)
Marketing: An Introduction (13th Edition)
Marketing
ISBN:
9780134149530
Author:
Gary Armstrong, Philip Kotler
Publisher:
PEARSON
MKTG 12:STUDENT ED.-TEXT
MKTG 12:STUDENT ED.-TEXT
Marketing
ISBN:
9781337407595
Author:
Lamb
Publisher:
Cengage
Contemporary Marketing
Contemporary Marketing
Marketing
ISBN:
9780357033777
Author:
Louis E. Boone, David L. Kurtz
Publisher:
Cengage Learning