A corporate chain is defined as: a.)firm that owns and manages more than one store. b.)retailer-sponsored groups formed by independent retailers that run their own buying organizations and conduct joint promotion efforts. c.)wholesaler-sponsored groups that work with "independent" retailers. d.)franchisors who develop good marketing strategies, and who carry out the strategy in their own units. e.)a firm that owns a single-store but operates through multiple franchisors.
A corporate chain is defined as: a.)firm that owns and manages more than one store. b.)retailer-sponsored groups formed by independent retailers that run their own buying organizations and conduct joint promotion efforts. c.)wholesaler-sponsored groups that work with "independent" retailers. d.)franchisors who develop good marketing strategies, and who carry out the strategy in their own units. e.)a firm that owns a single-store but operates through multiple franchisors.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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A corporate chain is defined as:
a.)firm that owns and manages more than one store.
b.)retailer-sponsored groups formed by independent retailers that run their own buying organizations and conduct joint promotion efforts.
c.)wholesaler-sponsored groups that work with "independent" retailers.
d.)franchisors who develop good marketing strategies, and who carry out the strategy in their own units.
e.)a firm that owns a single-store but operates through multiple franchisors.
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