A company produces and sells hair dryers in a market where price (p) and demand (D) are related follows: p = $35 + (3,000)/D- (4,800)/D² The fixed cost (C;) is $800 per month and the variable cost per hair dryer (c.) is $38. With reference to the company in Question 1, assume price and demand are unrelated. The company sells the hair dryers for $80 each if they spend $8,000 per month on advertising (C.). C; and c, remain as indicated in Question 1. The maximum production capacity is 5,000 hair dryers per month. a) What is the demand breakeven point?
A company produces and sells hair dryers in a market where price (p) and demand (D) are related follows: p = $35 + (3,000)/D- (4,800)/D² The fixed cost (C;) is $800 per month and the variable cost per hair dryer (c.) is $38. With reference to the company in Question 1, assume price and demand are unrelated. The company sells the hair dryers for $80 each if they spend $8,000 per month on advertising (C.). C; and c, remain as indicated in Question 1. The maximum production capacity is 5,000 hair dryers per month. a) What is the demand breakeven point?
Essentials of Economics (MindTap Course List)
8th Edition
ISBN:9781337091992
Author:N. Gregory Mankiw
Publisher:N. Gregory Mankiw
Chapter12: The Cost Of Production
Section: Chapter Questions
Problem 3CQQ
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Question
![A company produces and sells hair dryers in a market where price (p) and demand (D) are related
follows:
p = $35 + (3,000)/D-(4,800)/D?
The fixed cost (C;) is $800 per month and the variable cost per hair dryer (c.) is $38.
+ Add to
* Ec
With reference to the company in Question 1, assume price and demand are unrelated. The company
sells the hair dryers for $80 each if they spend $8,000 per month on advertising (C.). C; and c, remain as
indicated in Question 1. The maximum production capacity is 5,000 hair dryers per month.
a) What is the demand breakeven point?
b) Is the company's demand breakeven point (in %) more sensitive to 10% increase in sales price or
20% reduction in variable costs? Explain your answer.](/v2/_next/image?url=https%3A%2F%2Fcontent.bartleby.com%2Fqna-images%2Fquestion%2Fa0f76c68-a91d-4bd9-8a61-51848f2d432b%2F2ca28c34-dcb3-492c-a854-5911b43f2df7%2Ffvqb519_processed.png&w=3840&q=75)
Transcribed Image Text:A company produces and sells hair dryers in a market where price (p) and demand (D) are related
follows:
p = $35 + (3,000)/D-(4,800)/D?
The fixed cost (C;) is $800 per month and the variable cost per hair dryer (c.) is $38.
+ Add to
* Ec
With reference to the company in Question 1, assume price and demand are unrelated. The company
sells the hair dryers for $80 each if they spend $8,000 per month on advertising (C.). C; and c, remain as
indicated in Question 1. The maximum production capacity is 5,000 hair dryers per month.
a) What is the demand breakeven point?
b) Is the company's demand breakeven point (in %) more sensitive to 10% increase in sales price or
20% reduction in variable costs? Explain your answer.
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