A company offers free samples of a new product to a random sample of applicants in return for a review of the product on their website. Based upon the reviews, a 95% confidence interval reveals that between 90% and 98% of all consumers will love this product. Describe one potential source of bias in the study that is not accounted for by the margin of error. Response bias. Those who received the product for free may be more inclined to rate the product favorably because they received the product for free. Nonresponse. Those who received the product for free may be more inclined to rate the product favorably because they received the product for free. Undercoverage. The product rating may be much lower if the company did not leave out certain segments of the population. Nonresponse. The product rating may be much lower if the company did not leave out certain segments of the population. There is no bias in the way this study is conducted.

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Author:Amos Gilat
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A company offers free samples of a new product to a random sample of applicants in return for a review of the product on their
website. Based upon the reviews, a 95% confidence interval reveals that between 90% and 98% of all consumers will love this
product.
Describe one potential source of bias in the study that is not accounted for by the margin of error.
Response bias. Those who received the product for free may be more inclined to rate the product favorably because
they received the product for free.
Nonresponse. Those who received the product for free may be more inclined to rate the product favorably because they
received the product for free.
Undercoverage. The product rating may be much lower if the company did not leave out certain segments of the
population.
Nonresponse. The product rating may be much lower if the company did not leave out certain segments of the
population.
There is no bias in the way this study is conducted.
Transcribed Image Text:A company offers free samples of a new product to a random sample of applicants in return for a review of the product on their website. Based upon the reviews, a 95% confidence interval reveals that between 90% and 98% of all consumers will love this product. Describe one potential source of bias in the study that is not accounted for by the margin of error. Response bias. Those who received the product for free may be more inclined to rate the product favorably because they received the product for free. Nonresponse. Those who received the product for free may be more inclined to rate the product favorably because they received the product for free. Undercoverage. The product rating may be much lower if the company did not leave out certain segments of the population. Nonresponse. The product rating may be much lower if the company did not leave out certain segments of the population. There is no bias in the way this study is conducted.
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