A commercial company has a main branch located in Beirut with around 35 employees. The company is looking to expand its activities by opening 3 new branches in Lebanon. To facilitate information and data sharing, the company decided to implement a network in each branch, then to connect all the branches into a single network. Also, the new network will be based on giving employees the facility to use their laptops and smartphones in most of their operations. On the other hand, the company has a major problem with organizing its data. The human resource, finance, sales, and customer service departments have all developed separately their own systems and data files, which created a lot of redundancy and poor security. Managers can't have access to timely, accurate, or relevant information for analysis because the data have been poorly organized and maintained in separated files. The main concern for the company, regarding this problem, is to discover new and hidden patterns of customers' behavior to better adjust its marketing plan.

A commercial company has a main branch located in Beirut with around 35 employees. The company is looking to expand its activities by opening 3 new branches in Lebanon. To facilitate information and data sharing, the company decided to implement a network in each branch, then to connect all the branches into a single network. Also, the new network will be based on giving employees the facility to use their laptops and smartphones in most of their operations. On the other hand, the company has a major problem with organizing its data. The human resource, finance, sales, and customer service departments have all developed separately their own systems and data files, which created a lot of redundancy and poor security. Managers can't have access to timely, accurate, or relevant information for analysis because the data have been poorly organized and maintained in separated files. The main concern for the company, regarding this problem, is to discover new and hidden patterns of customers' behavior to better adjust its marketing plan.

Practical Management Science

6th Edition

ISBN:9781337406659

Author:WINSTON, Wayne L.

Publisher:WINSTON, Wayne L.

Chapter2: Introduction To Spreadsheet Modeling

Section: Chapter Questions

Problem 20P: Julie James is opening a lemonade stand. She believes the fixed cost per week of running the stand...

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Concept explainers

Optimization Models

Optimization models are mathematical models that help organizations determine the best way to allocate scarce resources to achieve specific objectives. These models can be used to solve a wide variety of problems, from finding the most efficient route for a delivery truck to determining the optimal mix of products to stock in a store.

Question

Case Stucay
A commercial company has a main branch located in
Beirut with around 35 employees. The company is looking
to expand its activities by opening 3 new branches in
Lebanon. To facilitate information and data sharing, the
company decided to implement a network in each branch,
then to connect all the branches into a single network.
Also, the new network will be based on giving employees
the facility to use their laptops and smartphones in most
of their operations.
On the other hand, the company has a major problem with
organizing its data. The human resource, finance, sales,
and customer service departments have all developed
separately their own systems and data files, which created
a lot of redundancy and poor security. Managers can't
have access to timely, accurate, or relevant information for
analysis because the data have been poorly organized and
maintained in separated files. The main concern for the
company, regarding this problem, is to discover new and
hidden patterns of customers' behavior to better adjust its
marketing plan.
Which solution may best help the company
in analyzing the customers' data? *
Query
OLAP
Data mining
Text mining

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