A brief summary of each of the following: Path-Goal Theory Leader-Member Exchange Theory Transformational Leadership Authentic Leadership

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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A brief summary of each of the following:

  • Path-Goal Theory
  • Leader-Member Exchange Theory
  • Transformational Leadership
  • Authentic Leadership
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