Answered: A brand manager for a soft drink firm…

MATLAB: An Introduction with Applications

6th Edition

ISBN:9781119256830

Author:Amos Gilat

Publisher:Amos Gilat

Chapter1: Starting With Matlab

Section: Chapter Questions

Problem 1P

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What is the probability the competitor uses television advertising,
regardless of the type?
b. What is the probability that any given communication is for the diet
product?
What is the probability that a communication will be on radio and about
the regular product?
а.
с.

$1. A brand manager for a soft drink firm is doing competitive analysis on marketing communications patterns. The firm's major competitor generally uses four means of communication with customers: television advertising, radio advertising, magazine advertising (with coupons), and newspaper advertising inserts (with coupons). The total number of each used over the last two months for the competitor's regular and diet drinks is as follows. Type\Media Television Radio Magazines Newspapers Total Regular 110 52 7 36 205 Diet 80 85 48 217 Total |190 137 11 84 422$

Transcribed Image Text:1. A brand manager for a soft drink firm is doing competitive analysis on marketing communications patterns. The firm's major competitor generally uses four means of communication with customers: television advertising, radio advertising, magazine advertising (with coupons), and newspaper advertising inserts (with coupons). The total number of each used over the last two months for the competitor's regular and diet drinks is as follows. Type\Media Television Radio Magazines Newspapers Total Regular 110 52 7 36 205 Diet 80 85 48 217 Total |190 137 11 84 422

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