A) Assume that you are the Marketing manager of XYZ company. Your company wants to launch a new venture in the Service based business. Write the steps that your marketing plan will include? B) Suppose you as an Entrepreneur want to launch a product. Write down the steps you will need in planning and development of your product.

A) Assume that you are the Marketing manager of XYZ company. Your company wants to launch a new venture in the Service based business. Write the steps that your marketing plan will include? B) Suppose you as an Entrepreneur want to launch a product. Write down the steps you will need in planning and development of your product.

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Concept explainers

Forecasting

Forecasting is a methodology that uses historical data as inputs to make well-informed predictions about the course of future trends. Forecasting is the method of making forecasts based on historical and current data, most commonly by trend analysis. In the business world, forecasting is a basic statistical task. Forecasting is used by businesses to decide how to allocate their budgets or prepare for expected expenditures in the future. Forecasts help managers formulate and execute production plans by providing forecasts. The primary goal of forecasting is to make accurate predictions.

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Q3)
A) Assume that you are the
Marketing manager of XYZ
company. Your company
wants to launch
a
new
venture in the Service based
business. Write the steps
that your marketing plan will
include?
B) Suppose you as an Entrepreneur
want to launch a product. Write
down the steps you will need in
planning and development of your
product.

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