Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question
- ______________ is a type of information gathering tools.
- Application forms
- Computers
- Contracts
- All of above
- Business technologies include______________
- Newspapers, journals and surveys
- Computers, emails, internet, telephone, fax and so on
- Telephone conferencing and video conferencing
- B and C
- ___________ are commonly used in retail stores?
- Magnetic strips
- Barcodes
- Passwords
- None of Above
Expert Solution
Step 1.Introduction
Information gathering tools are used for the purpose of collecting information. This collected information is then used for a particular purpose.
Application forms are used as tools for collecting information.
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