______________ is a type of information gathering tools.  Application forms  Computers  Contracts  All of above

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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  1. ______________ is a type of information gathering tools. 
  1. Application forms 
  1. Computers 
  1. Contracts 
  1. All of above 

 

  1. Business technologies include______________ 
  1. Newspapers, journals and surveys  
  1. Computers, emails, internet, telephone, fax and so on 
  1. Telephone conferencing and video conferencing 
  1. B and C 

 

  1. ___________ are commonly used in retail stores? 
  1. Magnetic strips 
  1. Barcodes 
  1. Passwords 
  1. None of Above 
Expert Solution
Step 1.Introduction

Information gathering tools are used for the purpose of collecting information. This collected information is then used for a particular purpose. 

Application forms are used as tools for collecting information. 

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