___________ is a collection of facts organized in such a way that they have additional value beyond the value of facts themselves

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter18: Personal Selling And Sales Promotion
Section18.2: Salesforce.com Sold On Stakeholder Satisfaction
Problem 1C
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 ___________ is a collection of facts organized in such a way that they have additional value beyond the value of facts themselves 

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ISBN:
9780357033791
Author:
Pride, William M
Publisher:
South Western Educational Publishing