-• 8.15 entry into the U.S. market by building a medical facility in the Midwest, a region with which its director, Doug Moodie, is comfortable because he got his medical degree at Northwestern University. After a preliminary analysis, four cities are chosen for further consideration. They are rated and weighted according to the factors shown below: A British hospital chain wishes to make its first

-• 8.15 entry into the U.S. market by building a medical facility in the Midwest, a region with which its director, Doug Moodie, is comfortable because he got his medical degree at Northwestern University. After a preliminary analysis, four cities are chosen for further consideration. They are rated and weighted according to the factors shown below: A British hospital chain wishes to make its first

Understanding Business

12th Edition

ISBN:9781259929434

Author:William Nickels

Publisher:William Nickels

Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment

Section: Chapter Questions

Problem 1CE

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Intermittent Process

The term intermittent means something which begins & stops in between at intervals which are not regular.

Question

100%

•• 8.15
A British hospital chain wishes to make its first
entry into the U.S. market by building a medical facility in the
Midwest, a region with which its director, Doug Moodie, is
comfortable because he got his medical degree at Northwestern
University. After a preliminary analysis, four cities are chosen for
further consideration. They are rated and weighted according to
the factors shown below:
CITY
FACTOR
WEIGHT CHICAGO MILWAUKEE MADISON DETROIT
Costs
2.0
8.
5
7.
Need for a facility
1.5
9.
8.
Staff availability
1.0
7
7
Local incentives
0.5
8.
6.
a) Which city should Moodie select?
b) Assume a minimum score of 5 is now required for all factors.
Which city should be chosen? PX
4.
66

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