7. The following table represents the new members that have been acquired by a fitness center. New members 45 60 57 Month Jan Feb March April 65 Assuming a = 0.3, ß = 0.4, an initial forecast of 40 for January, and an initial trend adjustment of 0 for January, use exponential smoothing with trend adjustment to come up with a forecast for May on new members.

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7. The following table represents the new members that have been acquired by a
fitness center.
Month
New members
Jan
Feb
March
April
45
60
57
65
Assuming a = 0.3, ß = 0.4, an initial forecast of 40 for January, and an initial trend
adjustment of 0 for January, use exponential smoothing with trend adjustment to come
up with a forecast for May on new members.
Transcribed Image Text:7. The following table represents the new members that have been acquired by a fitness center. Month New members Jan Feb March April 45 60 57 65 Assuming a = 0.3, ß = 0.4, an initial forecast of 40 for January, and an initial trend adjustment of 0 for January, use exponential smoothing with trend adjustment to come up with a forecast for May on new members.
Expert Solution
Step 1

Given, α = 0.3 and β = 0.4. The initial forecast is equal to 40.

The trend adjusted exponential smoothing is   computed as

FITt = Ft+Tt

and the exponentially smoothed and exponentially smoothed trend parts are computed as follows:

F_t = \alpha A_{t-1} + (1-\alpha) (F_{t-1} + T_{t-1})Ft = αAt-1 + (1-α)(Ft-1 + Tt-1) Tt = β(Ft -Ft-1) +(1-β) Tt-1

where \alpha is the smoothing constant,

is the trend smoothing constant,

F1 is the initial forecast, T1 is the initial trend forecast

 

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