6.10. SPOKENWORD. Your software com ken Word, a voice-activated word proces on the pricing of the new software. You tial demand for Spoken Word. From this market segments of equal size, professi sionals would be willing to pay up to $ of the software. A substantially scaled- $50 to consumers and worthless to profe In fact, other than the initial developm you know there are two market segmen belonging to a specific market segment. (a) What are the optimal prices for ea Suppose that, instead of the scaled-dow that is valued at $200 by professionals a (b) What are the optimal prices for ea off by selling the intermediate ven

ENGR.ECONOMIC ANALYSIS
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Chapter1: Making Economics Decisions
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Please answer 6.10
Given that the stadium is frequently full, the idea of expanding the stadium has arisen."
A preliminary study suggests that the cost of capacity expansion would be $100 per seat
per year.
(b) Would you recommend that Stanford go
expansion?
ahead with the project of capacity
6.10. SPOKENWORD. Your software company has just completed the first version of Spo-
ken Word, a voice-activated word processor. As marketing manager, you have to decide
on the pricing of the new software. You commissioned a study to determine the poten-
tial demand for Spoken Word. From this study, you know that there are essentially two
market segments of equal size, professionals and students (one million each). Profes-
sionals would be willing to pay up to $400 and students up to $100 for the full version
of the software. A substantially scaled-down version of the software would be worth
$50 to consumers and worthless to professionals. It is equally costly to sell any version.
In fact, other than the initial development costs, production costs are zero. Although
you know there are two market segments, you cannot directly identify a consumer as
belonging to a specific market segment.
(a) What are the optimal prices for each version of the software?
Suppose that, instead of the scaled-down version, the firm sells an intermediate version
that is valued at $200 by professionals and $75 by students.
(b) What are the optimal prices for each version of the software? Is the firm better
off by selling the intermediate version instead of the scaled-down version?
6.11. SoS. SOS (Sounds of Silence, Inc.) prepares to launch a revolutionary system
r. Ignore the fac
Stanford Stadium
hold 90,000 seat
Transcribed Image Text:Given that the stadium is frequently full, the idea of expanding the stadium has arisen." A preliminary study suggests that the cost of capacity expansion would be $100 per seat per year. (b) Would you recommend that Stanford go expansion? ahead with the project of capacity 6.10. SPOKENWORD. Your software company has just completed the first version of Spo- ken Word, a voice-activated word processor. As marketing manager, you have to decide on the pricing of the new software. You commissioned a study to determine the poten- tial demand for Spoken Word. From this study, you know that there are essentially two market segments of equal size, professionals and students (one million each). Profes- sionals would be willing to pay up to $400 and students up to $100 for the full version of the software. A substantially scaled-down version of the software would be worth $50 to consumers and worthless to professionals. It is equally costly to sell any version. In fact, other than the initial development costs, production costs are zero. Although you know there are two market segments, you cannot directly identify a consumer as belonging to a specific market segment. (a) What are the optimal prices for each version of the software? Suppose that, instead of the scaled-down version, the firm sells an intermediate version that is valued at $200 by professionals and $75 by students. (b) What are the optimal prices for each version of the software? Is the firm better off by selling the intermediate version instead of the scaled-down version? 6.11. SoS. SOS (Sounds of Silence, Inc.) prepares to launch a revolutionary system r. Ignore the fac Stanford Stadium hold 90,000 seat
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