6-1- What is consumer behavior? Why is it important for marketers to understand consumer behavior?6-2- Explain habitual decision making, limited problem solving, and extended problem solving. What is the role of perceived risk in the decision process?6-3- Explain the steps in the consumer decision-making process?6-4- What is perception? Explain the three parts of the perception process: exposure, attention, and interpretation.6-5- Describe Maslow’s hierarchy of needs as it relates to motivation. How does gamification satisfy some of these needs?6-43- What is the decision facing Electrolux?6-44- What factors are important in understanding this decision situation?6-45- What are the alternatives?6-46- What decisions(s) do you recommend?6-47- What are some ways to implement your recommendation?
6-1- What is consumer behavior? Why is it important for marketers to understand consumer behavior?6-2- Explain habitual decision making, limited problem solving, and extended problem solving. What is the role of perceived risk in the decision process?6-3- Explain the steps in the consumer decision-making process?6-4- What is perception? Explain the three parts of the perception process: exposure, attention, and interpretation.6-5- Describe Maslow’s hierarchy of needs as it relates to motivation. How does gamification satisfy some of these needs?6-43- What is the decision facing Electrolux?6-44- What factors are important in understanding this decision situation?6-45- What are the alternatives?6-46- What decisions(s) do you recommend?6-47- What are some ways to implement your recommendation?
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