5. Profit maximization and shutting down in the short run The following graph plots daily cost curves for a firm operating in the competitive market for designer handbags. PRICE (Dollars per bag) 100 90 80 70 60 8 50 40 30 20 10 0 MC 0 10 D ATC AVC 20 30 40 50 60 70 QUANTITY (Thousands of bags) 80 90 100 ?

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5. Profit maximization and shutting down in the short run
The following graph plots daily cost curves for a firm operating in the competitive market for designer handbags.
90
80
70
V
ATC
40
AVC
PRICE (Dollars per bag)
100
30
20
10
0
MC
0 10
20 30 40 50 60
QUANTITY (Thousands of bags)
70 80 90 100
?
Transcribed Image Text:5. Profit maximization and shutting down in the short run The following graph plots daily cost curves for a firm operating in the competitive market for designer handbags. 90 80 70 V ATC 40 AVC PRICE (Dollars per bag) 100 30 20 10 0 MC 0 10 20 30 40 50 60 QUANTITY (Thousands of bags) 70 80 90 100 ?
Using the following table, for each price level, calculate the optimal quantity of units for the firm to produce. Using the data from the graph to
determine the firm's total variable cost, calculate the profit or loss associated with producing that quantity. Assume that if the firm is indifferent
between producing and shutting down, it will choose to produce. (Hint: Select purple points [diamond symbols] on the graph to receive exact average
variable cost information.)
Price
(Dollars per bag)
25.00
40.00
65.00
Quantity
(Bags)
Total Revenue
(Dollars)
Fixed Cost
(Dollars)
520,000
520,000
520,000
Variable Cost
(Dollars)
Profit
(Dollars)
If the firm shuts down, it must incur its fixed costs (FC) in the short run. In this case, the firm's fixed cost is $520,000 per day. In other words, if it
shuts down, the firm would suffer losses of $520,000 per day until its fixed costs end (such as the expiration of a building lease).
This firm's shutdown price-that is, the price below which it is optimal for the firm to shut down-is
per bag.
Transcribed Image Text:Using the following table, for each price level, calculate the optimal quantity of units for the firm to produce. Using the data from the graph to determine the firm's total variable cost, calculate the profit or loss associated with producing that quantity. Assume that if the firm is indifferent between producing and shutting down, it will choose to produce. (Hint: Select purple points [diamond symbols] on the graph to receive exact average variable cost information.) Price (Dollars per bag) 25.00 40.00 65.00 Quantity (Bags) Total Revenue (Dollars) Fixed Cost (Dollars) 520,000 520,000 520,000 Variable Cost (Dollars) Profit (Dollars) If the firm shuts down, it must incur its fixed costs (FC) in the short run. In this case, the firm's fixed cost is $520,000 per day. In other words, if it shuts down, the firm would suffer losses of $520,000 per day until its fixed costs end (such as the expiration of a building lease). This firm's shutdown price-that is, the price below which it is optimal for the firm to shut down-is per bag.
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