5. First USA, a major credit card company, is planning a new offer for their current cardholders. The offer will give double miles on purchases for the next 6 months if the cardholder goes online and registers for the offer. To test the effectiveness of the campaign, First USA recently sent out offers to a random sample of 50,000 cardholders. Of those, 1284 registered. a) Construct a 95% Cl for the true proportion of those cardholders who will register for the offer. Assume the requirements are met. This Cl is for b) If the acceptance rate is only 2% or less, the campaign won't be worth the expense. Given the confidence interval you found, is the campaign worth the expense? Explain why using the Cl.
5. First USA, a major credit card company, is planning a new offer for their current cardholders. The offer will give double miles on purchases for the next 6 months if the cardholder goes online and registers for the offer. To test the effectiveness of the campaign, First USA recently sent out offers to a random sample of 50,000 cardholders. Of those, 1284 registered. a) Construct a 95% Cl for the true proportion of those cardholders who will register for the offer. Assume the requirements are met. This Cl is for b) If the acceptance rate is only 2% or less, the campaign won't be worth the expense. Given the confidence interval you found, is the campaign worth the expense? Explain why using the Cl.
MATLAB: An Introduction with Applications
6th Edition
ISBN:9781119256830
Author:Amos Gilat
Publisher:Amos Gilat
Chapter1: Starting With Matlab
Section: Chapter Questions
Problem 1P
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