5. First USA, a major credit card company, is planning a new offer for their current cardholders. The offer will give double miles on purchases for the next 6 months if the cardholder goes online and registers for the offer. To test the effectiveness of the campaign, First USA recently sent out offers to a random sample of 50,000 cardholders. Of those, 1284 registered. a) Construct a 95% Cl for the true proportion of those cardholders who will register for the offer. Assume the requirements are met. This Cl is for b) If the acceptance rate is only 2% or less, the campaign won't be worth the expense. Given the confidence interval you found, is the campaign worth the expense? Explain why using the Cl.
5. First USA, a major credit card company, is planning a new offer for their current cardholders. The offer will give double miles on purchases for the next 6 months if the cardholder goes online and registers for the offer. To test the effectiveness of the campaign, First USA recently sent out offers to a random sample of 50,000 cardholders. Of those, 1284 registered. a) Construct a 95% Cl for the true proportion of those cardholders who will register for the offer. Assume the requirements are met. This Cl is for b) If the acceptance rate is only 2% or less, the campaign won't be worth the expense. Given the confidence interval you found, is the campaign worth the expense? Explain why using the Cl.
MATLAB: An Introduction with Applications
6th Edition
ISBN:9781119256830
Author:Amos Gilat
Publisher:Amos Gilat
Chapter1: Starting With Matlab
Section: Chapter Questions
Problem 1P
Related questions
Question

Transcribed Image Text:5. First USA, a major credit card company, is planning a new offer for their current cardholders. The offer will give
double miles on purchases for the next 6 months if the cardholder goes online and registers for the offer. To test the
effectiveness of the campaign, First USA recently sent out offers to a random sample of 50,000 cardholders. Of those,
1284 registered.
a) Construct a 95% Cl for the true proportion of those cardholders who will register for the offer. Assume the
requirements are met.
This Cl is for
b) If the acceptance rate is only 2% or less, the campaign won't be worth the expense. Given the confidence interval
you found, is the campaign worth the expense? Explain why using the Cl.
Expert Solution

This question has been solved!
Explore an expertly crafted, step-by-step solution for a thorough understanding of key concepts.
This is a popular solution!
Trending now
This is a popular solution!
Step by step
Solved in 2 steps with 1 images

Recommended textbooks for you

MATLAB: An Introduction with Applications
Statistics
ISBN:
9781119256830
Author:
Amos Gilat
Publisher:
John Wiley & Sons Inc

Probability and Statistics for Engineering and th…
Statistics
ISBN:
9781305251809
Author:
Jay L. Devore
Publisher:
Cengage Learning

Statistics for The Behavioral Sciences (MindTap C…
Statistics
ISBN:
9781305504912
Author:
Frederick J Gravetter, Larry B. Wallnau
Publisher:
Cengage Learning

MATLAB: An Introduction with Applications
Statistics
ISBN:
9781119256830
Author:
Amos Gilat
Publisher:
John Wiley & Sons Inc

Probability and Statistics for Engineering and th…
Statistics
ISBN:
9781305251809
Author:
Jay L. Devore
Publisher:
Cengage Learning

Statistics for The Behavioral Sciences (MindTap C…
Statistics
ISBN:
9781305504912
Author:
Frederick J Gravetter, Larry B. Wallnau
Publisher:
Cengage Learning

Elementary Statistics: Picturing the World (7th E…
Statistics
ISBN:
9780134683416
Author:
Ron Larson, Betsy Farber
Publisher:
PEARSON

The Basic Practice of Statistics
Statistics
ISBN:
9781319042578
Author:
David S. Moore, William I. Notz, Michael A. Fligner
Publisher:
W. H. Freeman

Introduction to the Practice of Statistics
Statistics
ISBN:
9781319013387
Author:
David S. Moore, George P. McCabe, Bruce A. Craig
Publisher:
W. H. Freeman