5) A mail-order catalog firm designed a factorial experiment to test the effect of the size of a magazine advertisement and the advertisement design on the number of catalog requests received (1000s). Three advertising designs and two different-size advertisements were considered. The data obtained are reported below. Use the ANOVA procedure for factorial designs to test for any significant effects due to type of design, size of advertisement, or interaction. Use a = 0.05. Size of advertisement Large Small A 8 12 12 8 Design B 22 26 14 30 10 18 18 14

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5) A mail-order catalog firm designed a factorial experiment to test the effect of the size of a
magazine advertisement and the advertisement design on the number of catalog requests
received (1000s). Three advertising designs and two different-size advertisements were
considered. The data obtained are reported below. Use the ANOVA procedure for factorial
designs to test for any significant effects due to type of design, size of advertisement, or
interaction. Use a = 0.05.
Size of advertisement
Small
Large
8
12
12
8
Design
22
26
14
30
10
18
18
14
B.
Transcribed Image Text:5) A mail-order catalog firm designed a factorial experiment to test the effect of the size of a magazine advertisement and the advertisement design on the number of catalog requests received (1000s). Three advertising designs and two different-size advertisements were considered. The data obtained are reported below. Use the ANOVA procedure for factorial designs to test for any significant effects due to type of design, size of advertisement, or interaction. Use a = 0.05. Size of advertisement Small Large 8 12 12 8 Design 22 26 14 30 10 18 18 14 B.
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