4.1) Creating a sustainable competitive advantage may be the most important goal of any organisation and may be the most important single attribute on which each business must prioritise. Explain the importance of managing information for sustaining competitive advantage.
4.1) Creating a sustainable competitive advantage may be the most important goal of any organisation and may be the most important single attribute on which each business must prioritise. Explain the importance of managing information for sustaining competitive advantage.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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4.1)
Creating a sustainable competitive advantage may be the most important goal of any organisation and may be the most important single attribute on which each business must prioritise. Explain the importance of managing information for sustaining competitive advantage.
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