4. Facebook wants to maximize the visibility of businesses on who advertise on their platform. This visibility is measured by the number of clicks an advertisement gets. Facebook has come up with a new home page design that puts the advertisements halfway through the page. However, they do not know how this will effect advertisement visibility. They test what the change in the average number of clicks per user is by assigning 35 people to the new design and 30 people to the old design and measuring the results across multiple days (this is called an A/B test). The new design had an average of 15 clicks per user with standard deviation 7 and the old design had an average of 6 clicks per user with standard deviation of 2. Does the mean clicks per user differ between the new homepage and the old homepage? Test this hypothesis at the a = 0.05 level.

MATLAB: An Introduction with Applications
6th Edition
ISBN:9781119256830
Author:Amos Gilat
Publisher:Amos Gilat
Chapter1: Starting With Matlab
Section: Chapter Questions
Problem 1P
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a. Compute the p-value for the test (use R). Round to the nearest 3rd decimal place, 0.xxx.


b. Make and justify a statistical decision at the α= 0.05 significance level and state your conclu-
sions in context of the problem.

4. Facebook wants to maximize the visibility of businesses on who advertise on their platform. This
visibility is measured by the number of clicks an advertisement gets. Facebook has come up with a
new home page design that puts the advertisements halfway through the page.
However, they do not know how this will effect advertisement visibility. They test what the change
in the average number of clicks per user is by assigning 35 people to the new design and 30 people
to the old design and measuring the results across multiple days (this is called an A/B test).
The new design had an average of 15 clicks per user with standard deviation 7 and the old design
had an average of 6 clicks per user with standard deviation of 2. Does the mean clicks per user
differ between the new homepage and the old homepage? Test this hypothesis at the a 0.05 level.
-
Transcribed Image Text:4. Facebook wants to maximize the visibility of businesses on who advertise on their platform. This visibility is measured by the number of clicks an advertisement gets. Facebook has come up with a new home page design that puts the advertisements halfway through the page. However, they do not know how this will effect advertisement visibility. They test what the change in the average number of clicks per user is by assigning 35 people to the new design and 30 people to the old design and measuring the results across multiple days (this is called an A/B test). The new design had an average of 15 clicks per user with standard deviation 7 and the old design had an average of 6 clicks per user with standard deviation of 2. Does the mean clicks per user differ between the new homepage and the old homepage? Test this hypothesis at the a 0.05 level. -
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