36.When you register your telephone number with the Do Not Call Registry, you are responding to a need for A.privacy. B.enhanced information flow. C.lower phone bills. D.marketing contact. E.tactical communication skills.
36.When you register your telephone number with the Do Not Call Registry, you are responding to a need for
A.privacy.
B.enhanced information flow.
C.lower phone bills.
D.marketing contact.
E.tactical communication skills.
37.In the immediate
A.demographics.
B.cultural values.
C.social trends.
D.the firm itself.
E.technological advances.
38.Successful firms focus their efforts on satisfying customer needs that
A.are easiest to satisfy.
B.provide minimal core value.
C.are important to all generational cohorts.
D.competitors have tried and failed to satisfy.
E.match their core competencies.
39.The Mayo Clinic in Minnesota is known for top-quality medical care. For decades, even presidents and dictators from around the world flew to the Mayo Clinic to use its services. The Mayo Clinic used its reputation to create additional medical facilities in Jacksonville, Florida, and elsewhere. This is an example of a firm focusing its efforts on satisfying customer needs that
A.are easiest to satisfy.
B.provide minimal core value.
C.are important to all generational cohorts.
D.competitors have tried and failed to satisfy.
E.match its core competencies.
40.Yuri is considering a new promotional campaign in which he will compare his products to those of his competitors. Before initiating the promotional campaign, Yuri will likely assess his competitors' strengths, weaknesses, and
A.likely reaction to Yuri's promotional activities.
B.demographics.
C.just-in-time processes.
D.satisfaction quotient as perceived by customers.
E.ethical values.
41.The firms that work along with the focal firm to provide goods and services to consumers are viewed as
A.cultural cohorts.
B.corporate partners.
C.cartels.
D.cooperatives.
E.customers.
42.Yellow Trucking provides transportation services for Dan's Delicious Donuts so that Dan's stores always have fresh stock. Yellow Trucking is an example of a
A.cultural cohort.
B.corporate partner.
C.cartel.
D.cooperative.
E.customer.
43.The difference between a firm's immediate marketing environment and its macroenvironment is that the macroenvironment is
A.external.
B.easier to understand.
C.easier to control.
D.the same as the immediate environment.
E.internal.
44.The shared meanings, beliefs, morals, values, and customs of a group of people constitute their
A.social concerns.
B.culture.
C.demographics.
D.generational cohorts.
E.religion.
45.Political candidates are notorious for appealing to the different beliefs and values of groups of potential voters in different areas of the country. These politicians are appealing to differences in
A.popular culture.
B.regional culture.
C.demographics.
D.generational cohorts.
E.country culture.
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