3.3. KINDOFBLUE JEANS. Two years ago, KindOfBlue jeans were priced at $72 and 121,000 units were sold. Last year, the price was lowered to $68 and sales increased to 132,000. (a) Estimate the value of the demand elasticity. (b) Based on your estimate of the demand elasticity, how many units would you expect to be sold if price were lowered by an additional $1? (c) In order to increase profits, should price be lowered below $68? If your answer begins - as it should! - with "it depends," indicate as clearly as possible what additional information you would need and how you would base your answer on such additional information.

ENGR.ECONOMIC ANALYSIS
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ISBN:9780190931919
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Chapter1: Making Economics Decisions
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3.3
a very popular MP3 player, the MP34u. The firm
currently sells one million units for a price of $100 each. Marginal cost is estimated to
be constant at $40, whereas average cost (at the output level of one million units) is $90.
The firm estimates that its demand elasticity (at the current price level) is approximately
-2. Should the firm raise price, lower price, or leave price unchanged? Explain.
3.3. KINDOFBLUE JEANS. Two years ago, KindOfBlue jeans were priced at $72 and
121,000 units were sold. Last year, the price was lowered to $68 and sales increased
to 132,000.
(a) Estimate the value of the demand elasticity.
(b) Based on your estimate of the demand elasticity, how many units would you
expect to be sold if price were lowered by an additional $1?
(c) In order to increase profits, should price be lowered below $68? If your
answer begins - as it should! - with "it depends," indicate as clearly as
possible what additional information you would need and how you would
base your answer on such additional information.
3.4. EZJOINT. After spending 10 years and $1.5 billion, you have finally gotten Food
and Drug Administration (FDA) approval to sell your new patented wonder drug, which
drug
Transcribed Image Text:a very popular MP3 player, the MP34u. The firm currently sells one million units for a price of $100 each. Marginal cost is estimated to be constant at $40, whereas average cost (at the output level of one million units) is $90. The firm estimates that its demand elasticity (at the current price level) is approximately -2. Should the firm raise price, lower price, or leave price unchanged? Explain. 3.3. KINDOFBLUE JEANS. Two years ago, KindOfBlue jeans were priced at $72 and 121,000 units were sold. Last year, the price was lowered to $68 and sales increased to 132,000. (a) Estimate the value of the demand elasticity. (b) Based on your estimate of the demand elasticity, how many units would you expect to be sold if price were lowered by an additional $1? (c) In order to increase profits, should price be lowered below $68? If your answer begins - as it should! - with "it depends," indicate as clearly as possible what additional information you would need and how you would base your answer on such additional information. 3.4. EZJOINT. After spending 10 years and $1.5 billion, you have finally gotten Food and Drug Administration (FDA) approval to sell your new patented wonder drug, which drug
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profit is the difference between revenue and cost and more of gap between them means more profit,

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