3. Knowing that Graeter's competes with multinational cor- porations as well as small businesses, would you recom- mend that Graeter's expand by licensing its brand to a company in another country? Why or why not?

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Please answer question number 3
### The Economic Growth and Success of Graeter’s Ice Cream

Over the years, despite experiencing economic fluctuations, Graeter’s has impressively expanded its reach. Their ice cream products are now available in 6,200 stores across 46 states. Celebrated endorsements from public figures like Oprah Winfrey have helped elevate the brand. However, the owners take immense pride in their local origins, with a strong connection to their hometown. “Cincinnati is synonymous with ice cream,” says Bob Graeter, reflecting the community's affection and loyalty towards the brand. It’s common to hear locals say, “Let’s go get a Graeter’s.”

### Educational Material and Discussion Questions

#### Questions
1. **Business Growth Through Production Factors**
   - How have Graeter’s owners used the four factors of production to build the business over time?

2. **Stakeholder Impact and Business Strategy**
   - Which of Graeter’s stakeholders are most affected by the family’s decision to take a long-term view of the business rather than aiming for short-term profit? Explain your answer.

3. **Expansion and Licensing Strategy**
   - Knowing that Graeter’s competes with multinational corporations as well as small businesses, would you recommend that Graeter’s expand by licensing its brand to a company in another country? Why or why not?

---

### Note on the Image

The image contains an excerpt discussing Graeter’s economic journey and three questions aimed at analyzing the business strategies and expansion considerations for educational purposes. There are no graphs or diagrams present in the image. At the bottom right, there is a section labeled "Part 1" in a yellow circle, indicating the beginning of a new section or chapter.
Transcribed Image Text:### The Economic Growth and Success of Graeter’s Ice Cream Over the years, despite experiencing economic fluctuations, Graeter’s has impressively expanded its reach. Their ice cream products are now available in 6,200 stores across 46 states. Celebrated endorsements from public figures like Oprah Winfrey have helped elevate the brand. However, the owners take immense pride in their local origins, with a strong connection to their hometown. “Cincinnati is synonymous with ice cream,” says Bob Graeter, reflecting the community's affection and loyalty towards the brand. It’s common to hear locals say, “Let’s go get a Graeter’s.” ### Educational Material and Discussion Questions #### Questions 1. **Business Growth Through Production Factors** - How have Graeter’s owners used the four factors of production to build the business over time? 2. **Stakeholder Impact and Business Strategy** - Which of Graeter’s stakeholders are most affected by the family’s decision to take a long-term view of the business rather than aiming for short-term profit? Explain your answer. 3. **Expansion and Licensing Strategy** - Knowing that Graeter’s competes with multinational corporations as well as small businesses, would you recommend that Graeter’s expand by licensing its brand to a company in another country? Why or why not? --- ### Note on the Image The image contains an excerpt discussing Graeter’s economic journey and three questions aimed at analyzing the business strategies and expansion considerations for educational purposes. There are no graphs or diagrams present in the image. At the bottom right, there is a section labeled "Part 1" in a yellow circle, indicating the beginning of a new section or chapter.
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