29) Foamsoft sells customized boat shoes. Currently, it sells 16,850 pairs of shoes annually at an average price of $75 a pair. It is considering adding a lower-priced line of shoes which sell for $59 a pair. Foamsoft estimates it can sell 4,500 pairs of the lower-priced shoes but will sell 1,100 fewer pairs of the higher-priced shoes by doing so. What is the estimated value of the erosion cost that should be charged to the lower-priced shoe project?

FINANCIAL ACCOUNTING
10th Edition
ISBN:9781259964947
Author:Libby
Publisher:Libby
Chapter1: Financial Statements And Business Decisions
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**Analysis of Erosion Cost in Shoe Pricing**

Foamsoft, a company specializing in customized boat shoes, sells 16,850 pairs annually at an average price of $75 per pair. The company is considering introducing a more affordable line of shoes priced at $59 per pair. They project that 4,500 pairs of these lower-priced shoes could be sold. However, this move is expected to result in selling 1,100 fewer pairs of their higher-priced offering.

**Problem Statement:**
Calculate the estimated value of the erosion cost that should be charged to the lower-priced shoe project.

**Solution Approach:**

1. **Current Shoe Sales:**
   - Total high-priced shoes sold annually: 16,850 pairs
   - Price per pair: $75

2. **Projected New Shoe Sales:**
   - New lower-priced shoes projected sales: 4,500 pairs
   - New price per pair: $59
   - Reduction in high-priced shoes sales: 1,100 pairs

3. **Erosion Cost Calculation:**
   - Revenue loss from reduced sales of high-priced shoes: 
     - 1,100 pairs x $75 = $82,500

The erosion cost of $82,500 should be attributed to the lower-priced shoe project due to the anticipated decrease in the sales of high-priced shoes. 

Understanding such erosion costs is critical when assessing the impact of introducing new product lines on existing product revenues.
Transcribed Image Text:**Analysis of Erosion Cost in Shoe Pricing** Foamsoft, a company specializing in customized boat shoes, sells 16,850 pairs annually at an average price of $75 per pair. The company is considering introducing a more affordable line of shoes priced at $59 per pair. They project that 4,500 pairs of these lower-priced shoes could be sold. However, this move is expected to result in selling 1,100 fewer pairs of their higher-priced offering. **Problem Statement:** Calculate the estimated value of the erosion cost that should be charged to the lower-priced shoe project. **Solution Approach:** 1. **Current Shoe Sales:** - Total high-priced shoes sold annually: 16,850 pairs - Price per pair: $75 2. **Projected New Shoe Sales:** - New lower-priced shoes projected sales: 4,500 pairs - New price per pair: $59 - Reduction in high-priced shoes sales: 1,100 pairs 3. **Erosion Cost Calculation:** - Revenue loss from reduced sales of high-priced shoes: - 1,100 pairs x $75 = $82,500 The erosion cost of $82,500 should be attributed to the lower-priced shoe project due to the anticipated decrease in the sales of high-priced shoes. Understanding such erosion costs is critical when assessing the impact of introducing new product lines on existing product revenues.
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