29) Foamsoft sells customized boat shoes. Currently, it sells 16,850 pairs of shoes annually at an average price of $75 a pair. It is considering adding a lower-priced line of shoes which sell for $59 a pair. Foamsoft estimates it can sell 4,500 pairs of the lower-priced shoes but will sell 1,100 fewer pairs of the higher-priced shoes by doing so. What is the estimated value of the erosion cost that should be charged to the lower-priced shoe project?
29) Foamsoft sells customized boat shoes. Currently, it sells 16,850 pairs of shoes annually at an average price of $75 a pair. It is considering adding a lower-priced line of shoes which sell for $59 a pair. Foamsoft estimates it can sell 4,500 pairs of the lower-priced shoes but will sell 1,100 fewer pairs of the higher-priced shoes by doing so. What is the estimated value of the erosion cost that should be charged to the lower-priced shoe project?
Chapter1: Financial Statements And Business Decisions
Section: Chapter Questions
Problem 1Q
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
Transcribed Image Text:**Analysis of Erosion Cost in Shoe Pricing**
Foamsoft, a company specializing in customized boat shoes, sells 16,850 pairs annually at an average price of $75 per pair. The company is considering introducing a more affordable line of shoes priced at $59 per pair. They project that 4,500 pairs of these lower-priced shoes could be sold. However, this move is expected to result in selling 1,100 fewer pairs of their higher-priced offering.
**Problem Statement:**
Calculate the estimated value of the erosion cost that should be charged to the lower-priced shoe project.
**Solution Approach:**
1. **Current Shoe Sales:**
- Total high-priced shoes sold annually: 16,850 pairs
- Price per pair: $75
2. **Projected New Shoe Sales:**
- New lower-priced shoes projected sales: 4,500 pairs
- New price per pair: $59
- Reduction in high-priced shoes sales: 1,100 pairs
3. **Erosion Cost Calculation:**
- Revenue loss from reduced sales of high-priced shoes:
- 1,100 pairs x $75 = $82,500
The erosion cost of $82,500 should be attributed to the lower-priced shoe project due to the anticipated decrease in the sales of high-priced shoes.
Understanding such erosion costs is critical when assessing the impact of introducing new product lines on existing product revenues.
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