2.The college director of global activities was hopeful that the print ads in the school newspaper and 30 second spots on the campus radio station would spur some interest in the array of study tour and study abroad options he had secured. The communications director's market research revealed the following: Medium Exposure Cost Newspaper 5,000 $500 Radio 3,000 $250 Twitter 700 $25 Facebook 200 $15 The advertising budget is $3500, but there is no requirement that all the money be spent. The newspaper has only four issues before the end of the semester, but the radio is a 24/7 operation and has two dozen 30 second slots available. Facebook postings must be alternated with the rest of the mindless drivel posted on the college page; thus there is space for only three postings before the end of the semester. Twitter is complicated by the 140 character requirement. The communications director feels she needs five tweets to convey a single message about tours and semesters abroad, so for one message, the cost would be $25 for each of the five components of the single ad. Due to thumb fatigue, she feels that she has only 2800 characters left in her thumbs before the end of the semester. Formulate the appropriate linear programming model for this scenario.

Advanced Engineering Mathematics
10th Edition
ISBN:9780470458365
Author:Erwin Kreyszig
Publisher:Erwin Kreyszig
Chapter2: Second-order Linear Odes
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2.The college director of global activities was hopeful that the print ads in the school
newspaper and 30 second spots on the campus radio station would spur some interest in
the array of study tour and study abroad options he had secured.
The communications director's market research revealed the following:
Medium
Exposure
Cost
Newspaper
5,000
$500
Radio
3,000
$250
Twitter
700
$25
Facebook
200
$15
The advertising budget is $3500, but there is no requirement that all the money be spent. The
newspaper has only four issues before the end of the semester, but the radio is a 24/7
operation and has two dozen 30 second slots available. Facebook postings must be
alternated with the rest of the mindless drivel posted on the college page; thus there is space
for only three postings before the end of the semester. Twitter is complicated by the 140
character requirement. The communications director feels she needs five tweets to convey a
single message about tours and semesters abroad, so for one message, the cost would be
$25 for each of the five components of the single ad. Due to thumb fatigue, she feels that she
has only 2800 characters left in her thumbs before the end of the semester.
Formulate the appropriate linear programming model for this scenario.
Transcribed Image Text:2.The college director of global activities was hopeful that the print ads in the school newspaper and 30 second spots on the campus radio station would spur some interest in the array of study tour and study abroad options he had secured. The communications director's market research revealed the following: Medium Exposure Cost Newspaper 5,000 $500 Radio 3,000 $250 Twitter 700 $25 Facebook 200 $15 The advertising budget is $3500, but there is no requirement that all the money be spent. The newspaper has only four issues before the end of the semester, but the radio is a 24/7 operation and has two dozen 30 second slots available. Facebook postings must be alternated with the rest of the mindless drivel posted on the college page; thus there is space for only three postings before the end of the semester. Twitter is complicated by the 140 character requirement. The communications director feels she needs five tweets to convey a single message about tours and semesters abroad, so for one message, the cost would be $25 for each of the five components of the single ad. Due to thumb fatigue, she feels that she has only 2800 characters left in her thumbs before the end of the semester. Formulate the appropriate linear programming model for this scenario.
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