2. You have developed a self-study certification system for those who need credit hours for recertification by your state's social welfare office. The system operates at virtually no cost, i.e., there is no marginal cost. A marketing research team has assembled the following sale information: Online Self Study Certifications for Social Work License Certification Customers in Online Counseling Certification Bundle as a Group Home Counselor TR Counseling TR Group Home TR Bundle Segment 1 1000 $190 $70 $260 Segment 2 1000 $150 $90 $240 Segment 3 1000 $95 $160 $255 Segment 4 1000 $35 $195 $230

EBK HEALTH ECONOMICS AND POLICY
7th Edition
ISBN:9781337668279
Author:Henderson
Publisher:Henderson
Chapter6: Population Health
Section: Chapter Questions
Problem 6QAP
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Using the Online Self Study Certifications table, answer the following questions:

4) What is the maximum profit from individual pricing?

5) At what individual price would the revenue be maximized for the Certification in Online Counseling? 

6) If you employed pure bundling what would be the maximum total revenue? Explain/support your conclusion based on the calculations in question 5.

2. You have developed a self-study certification system for those who need credit hours for
recertification by your state's social welfare office. The system operates at virtually no cost, i.e.,
there is no marginal cost. A marketing research team has assembled the following sale
information:
Online Self Study Certifications for Social Work License
Certification
Customers in Online Counseling
Certification
Bundle
as a Group Home Counselor
TR Counseling
TR Group Home
TR Bundle
Segment 1
1000
$190
$70
$260
Segment 2
1000
$150
$90
$240
Segment 3
1000
$95
$160
$255
Segment 4
1000
$35
$195
$230
Transcribed Image Text:2. You have developed a self-study certification system for those who need credit hours for recertification by your state's social welfare office. The system operates at virtually no cost, i.e., there is no marginal cost. A marketing research team has assembled the following sale information: Online Self Study Certifications for Social Work License Certification Customers in Online Counseling Certification Bundle as a Group Home Counselor TR Counseling TR Group Home TR Bundle Segment 1 1000 $190 $70 $260 Segment 2 1000 $150 $90 $240 Segment 3 1000 $95 $160 $255 Segment 4 1000 $35 $195 $230
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