2. University Students have a choice of living in residence at the university or in private accommodation. The demand for university residence is shown below. The university has 1100 spaces at $200 each, per week, and cannot build more accommodation in the short run. Price per week (S) 300 280 260 240 220 210 200 190 180 Number of students per week 300 420 500 580 650 800 1200 1600 2000 a. What problem results from the current pricing policy? b. How can the problem be solved? c. Estimate the market-clearing price.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
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2. University Students have a choice of living in residence at the university or in private accommodation. The demand for
university residence is shown below. The university has 1100 spaces at $200 each, per week, and cannot build more
accommodation in the short run.
Price per
week (S)
300
280
260
240
220
210
200
190
180
Number of students
per week
300
420
500
580
650
800
1200
1600
2000
a. What problem results from the current pricing policy?
b. How can the problem be solved?
c. Estimate the market-clearing price.
d. Suppose now that prices from private accommodation and transportation increase, while the prices of university rooms
remain unchained. How will these price increases affect demand for university accommodation?
Transcribed Image Text:2. University Students have a choice of living in residence at the university or in private accommodation. The demand for university residence is shown below. The university has 1100 spaces at $200 each, per week, and cannot build more accommodation in the short run. Price per week (S) 300 280 260 240 220 210 200 190 180 Number of students per week 300 420 500 580 650 800 1200 1600 2000 a. What problem results from the current pricing policy? b. How can the problem be solved? c. Estimate the market-clearing price. d. Suppose now that prices from private accommodation and transportation increase, while the prices of university rooms remain unchained. How will these price increases affect demand for university accommodation?
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