2. The Discounted Cash Flow model is referred to as the Direct Dividend Model in the MBA 620 course materials.  The formula reduces to Rs = (D1 / P0 ) + g where Rs  is the required return on equity or the Cost of Equity, D1 is the expected future dividend, P0 is the price of the stock today and g is the expected growth in dividends.  The CFO notes that the expected future dividend is $2.38 and the expected growth rate is 7%.  For this calculation, please use the March 17, 2020 closing price of $138.70 per share.   Calculate the cost of equity (Rs) using the DCF approach.

Essentials Of Investments
11th Edition
ISBN:9781260013924
Author:Bodie, Zvi, Kane, Alex, MARCUS, Alan J.
Publisher:Bodie, Zvi, Kane, Alex, MARCUS, Alan J.
Chapter1: Investments: Background And Issues
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2. The Discounted Cash Flow model is referred to as the Direct Dividend Model in the MBA 620 course materials.  The formula reduces to Rs = (D1 / P0 ) + g where Rs  is the required return on equity or the Cost of Equity, D1 is the expected future dividend, P0 is the price of the stock today and g is the expected growth in dividends.  The CFO notes that the expected future dividend is $2.38 and the expected growth rate is 7%.  For this calculation, please use the March 17, 2020 closing price of $138.70 per share.   Calculate the cost of equity (Rs) using the DCF approach.

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