2 - 118
Chapter6: Target Markets: Segmentation And Evaluation
Section: Chapter Questions
Problem 17DRQ: Under what conditions might a firm use multiple forecasting methods?
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Question
100%
Given the demand data, answer the following questions below.
Year Sales
1 - 123
2 - 118
3 - 109
4 - 112
5 -100
6 -110
7 -124
8 - ?
What will be the
a.) 120
b.) 110
c.) 115
d.) 124
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