13:38 5G 51 Short Case.docx Propertythreed (fictional name) is a new Singaporean Property website. The website displays thousands of properties for sale and rent with detailed information about each property, including maps and photos. The website brings the most comprehensive selection in the market - the most popular condominiums, apartments, HDB flats, Executive Condominiums, houses and commercial properties. There are several challenges that Propertythreed is facing, including: 1. Competition: There are a large number of other property websites and real estate portals, which makes it difficult for a new website to stand out and attract a significant share of the market. 2. Data accuracy and completeness: Property websites depend on accurate and complete data to be useful to users. However, getting accurate information from property owners and agents can be a challenge. 3. Search engine optimization (SEO): In order to attract more users and generate more revenue, property websites must rank well in search engine results. However, SEO can be a
13:38 5G 51 Short Case.docx Propertythreed (fictional name) is a new Singaporean Property website. The website displays thousands of properties for sale and rent with detailed information about each property, including maps and photos. The website brings the most comprehensive selection in the market - the most popular condominiums, apartments, HDB flats, Executive Condominiums, houses and commercial properties. There are several challenges that Propertythreed is facing, including: 1. Competition: There are a large number of other property websites and real estate portals, which makes it difficult for a new website to stand out and attract a significant share of the market. 2. Data accuracy and completeness: Property websites depend on accurate and complete data to be useful to users. However, getting accurate information from property owners and agents can be a challenge. 3. Search engine optimization (SEO): In order to attract more users and generate more revenue, property websites must rank well in search engine results. However, SEO can be a
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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