13. Jim Johnson operates a bus service to take college students to "The Big City" on Friday night and bring them back to school on Sunday night. The bus has 45 seats, but sometimes there are empty seats. His records show that about 5% of ticket holders do not show up for rides. Tickets cost $20 and are non- refundable. If Jim overbooks the bus and more than 45 passengers show up, some of them will be bumped and miss the trip. This bumping costs the company $40 because Jim has a double-your-money- back policy for bumped passengers. Jim wants to see what happens to profits if 48 reservations are accepted. 1 3 4 5 6 7 8 9 10 11 12 13 14 A B Jim's Big City Bus Reservation System Seats Available Ticket Price per Seat Prob. of No-Show Cost of Bumping Reservations Accepted Passengers to Board Ticket Revenue Cost of Bumping Passengers Marginal Profit с 45 $20 0.05 $40 48 ? ? ? ? To run this simulation, you are using Excel. a) What formulas should go in cell C10 of the worksheet? b) What formulas should go in cell C12 of the worksheet? c) What formulas should go in cell C13 of the worksheet? d) What formulas should go in cell C14 of the worksheet?

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13. Jim Johnson operates a bus service to take college students to "The Big City" on Friday night and
bring them back to school on Sunday night. The bus has 45 seats, but sometimes there are empty seats.
His records show that about 5% of ticket holders do not show up for rides. Tickets cost $20 and are non-
refundable. If Jim overbooks the bus and more than 45 passengers show up, some of them will be
bumped and miss the trip. This bumping costs the company $40 because Jim has a double-your-money-
back policy for bumped passengers. Jim wants to see what happens to profits if 48 reservations are
accepted.
1
3
4
5
6
7
8
9
10
11
12
13
14
A
B
Jim's Big City Bus
Reservation System
Seats Available
Ticket Price per Seat
Prob. of No-Show
Cost of Bumping
Reservations Accepted
Passengers to Board
Ticket Revenue
Cost of Bumping Passengers
Marginal Profit
с
45
$20
0.05
$40
48
?
?
?
?
To run this simulation, you are using Excel.
a) What formulas should go in cell C10 of the worksheet?
b) What formulas should go in cell C12 of the worksheet?
c) What formulas should go in cell C13 of the worksheet?
d) What formulas should go in cell C14 of the worksheet?
Transcribed Image Text:13. Jim Johnson operates a bus service to take college students to "The Big City" on Friday night and bring them back to school on Sunday night. The bus has 45 seats, but sometimes there are empty seats. His records show that about 5% of ticket holders do not show up for rides. Tickets cost $20 and are non- refundable. If Jim overbooks the bus and more than 45 passengers show up, some of them will be bumped and miss the trip. This bumping costs the company $40 because Jim has a double-your-money- back policy for bumped passengers. Jim wants to see what happens to profits if 48 reservations are accepted. 1 3 4 5 6 7 8 9 10 11 12 13 14 A B Jim's Big City Bus Reservation System Seats Available Ticket Price per Seat Prob. of No-Show Cost of Bumping Reservations Accepted Passengers to Board Ticket Revenue Cost of Bumping Passengers Marginal Profit с 45 $20 0.05 $40 48 ? ? ? ? To run this simulation, you are using Excel. a) What formulas should go in cell C10 of the worksheet? b) What formulas should go in cell C12 of the worksheet? c) What formulas should go in cell C13 of the worksheet? d) What formulas should go in cell C14 of the worksheet?
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