11. When a firm considers changing its prices, it needs to consider business resources to change prices and the risks of confusing consumers or the costs of using

Economics (MindTap Course List)
13th Edition
ISBN:9781337617383
Author:Roger A. Arnold
Publisher:Roger A. Arnold
Chapter30: Market Failure: Externalities, Public Goods, And Asymmetric Information
Section30.2: Internalizing Externalities
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11. When a firm considers changing its prices, it needs to consider
business resources to change prices and the risks of confusing consumers
A. Sunk costs
B. Menu costs
C. Opportunity costs
C. Marginal costs
or the costs of using
Transcribed Image Text:11. When a firm considers changing its prices, it needs to consider business resources to change prices and the risks of confusing consumers A. Sunk costs B. Menu costs C. Opportunity costs C. Marginal costs or the costs of using
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