**Ethical Dilemma When Algorithms Discriminate**Promising companies the ability to get to know their customers and maximize the benefit gained from each one, CRM systems could be called a marketer’s dream. CRM software allows companies to look closely at customer behavior, drilling down to smaller and smaller market segments. Once so segmented, customers can be targeted with specific offers. For the company, this process reaps the greatest returns from marketing efforts because only those customers are targeted who are likely to respond to the marketing campaign.From a customer’s perspective, CRM systems seem like a great idea. You finally stop receiving advertisements for things that don’t interest you. But what if a company uses its CRM software in a more discriminating way? Where do companies draw the line between using CRM data to offer certain clients customized deals and unethically discriminating against other customers? For example, lenders, which often segment their customers according to their creditworthiness, might use this credit risk data to target customers having a low credit rating with underhanded payday or subprime loans. Although these customers are riskier for the lender, the higher fees and interest charged for credit make these customers especially lucrative.CRM and all software contain countless algorithms for manipulating, aggregating, and summarizing data. Algorithms reflect a set of rules to be followed in calculations and other problem-solving operations. While there is a widespread belief that such algorithms must be objective and fair, CRM software, and the underlying algorithms, is not free of human bias. Instances of bias reported in the popular press include a report that Google’s online advertising system displayed an advertisement for high-income jobs for men more often than for women. Similarly, ads for accessing arrest records were significantly more likely to show up on searches for distinctively black names. In a similar way, CRM systems based on biased or discriminatory algorithms can potentially do more harm than good, destroying rather than building customer relationships.**Questions**1. Whose responsibility is it to ensure that algorithms are not discriminatory? Explain.2. Google, Facebook, and many other widely used software platforms have been accused of using algorithms that present biased search results or news feeds. Should such platforms be free (at least as much as possible), or is it acceptable for platforms to reflect the biases of the developers? Explain.

Customer relationship management or CRM systems provide useful insights into customers’ needs and…

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Understanding Business

12th Edition

ISBN:9781259929434

Author:William Nickels

Publisher:William Nickels

Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment

Section: Chapter Questions

Problem 1CE

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Write a 350- to 700-word review of the article. Your review should discuss how the SOX Act may affect ethical decision making in todayâ€™s business environment, and the criminal penalties for which the act provides. Format your paper consistent with APA guidelines.
products. Using one of the other ethical theories taught in the module (Kant, Human Rights Theory, Relativism) justify why non-biodegradable single use plastics should continue to be used instead of this fish-based alternative.
Please do not give solution in image format thanku MGMT * 3020 Corporate Social Responsibility. 1. What is your key take-away from Julia Christensen Hughes interview in this unit (you need to listen to Julia speak in the video is on YouTube )and what resonates with you about it? Do you agree with Turner and Clifton’s (2009) perspective on climate change and the indigenous viewpoint? What is the most surprising finding for you? Review the "Key Takeaways" described by Houston and Pinches (2017) and describe one that you believe is the most important for the management of your Case Assessment client?.
In what state were facial filters on social media sites ruled to be a violation of state law, before influencing the technology to create an opt-in option for their usage? A)Florida B)California C)Texas D)South Dakota
In regards to plagiarism. What would someone specifically look at in a report for an investigation?
Give typing answer with explanation and conclusion Which of the following statements about stakeholders is correct? Group of answer choices Secondary stakeholders can be tertiary. None of the external stakeholders are primary stakeholders. External stakeholders cannot be primary stakeholders. Coop stakeholders cannot be secondary. All internal stakeholders are primary stakeholders.
Google in China Introduction Using servers located in the United States, Google began offering a Chinese-language version of Google.com in 2000. The site, however, was frequently unavailable or slow because of censoring by the Chinese government. Google obtained a significant share of searches in China but lagged behind market leader Baidu.com. To achieve commercial success, Google concluded that it was imperative to host a Web site from within China. Given its motto, “Don’t Be Evil,” Google had to decide whether to operate from within China or to continue to rely on Google.com. If it decided to establish operations in China, the company had to decide how to deal with the censorship imposed by the Chinese government. As a result of an extensive debate within the company, cofounder Serge Brin explained their decision: “We gradually came to the realization that we were hurting not just ourselves but the Chinese people.”68 Google decided to establish the…
You SHOULD use the internet for this homework assignment. Please provide the compete url in each question where you found your answer, if appropriate. 1. Make up an example of typosquatting and explain it in detail 2. In the music world, musicians often get their influence from other artists and incorporate their music into their own. Please use the internet to find two scenarios. A) Find one instance where a musician sued for copyright infringement and won, and B) Find one instance where a musician sued for copyright infringement and lost. For each example, give the complete url where the story can be found and give a brief summary of each lawsuit explaining why the musician either won or lost. Be sure to include the court’s reasoning. A case that settled out of court does not count. 3. Give an example of trade dress 4. Provide an example where social media posts helped solve a crime. If you do not provide the complete url for your answer so that I can check your work, you…
true/false 1. The add for the winter Olympics in Beijing 2022 by the company Lululemon was "Team Canada x Lululemon Collection represents the courage, strength, and collaboration required to compete at the highest levels". This add is consistent with persuasive and complementary advertising but not informative advertising. 2. Hastings, Hortacsu and Syverson in 2013 present evidence on how informative advertising shapes competition in a case study of Mexican privatized pension funds. 3. The case study of Heinz ketchup, cited in the textbook, was that of an add that emphasized the "thickness" of its ketchup. It was found empirically to have decreased the price elasticity demand of the product. This advertising effect is consistent with persuasive advertising and not informative advertising.
Which of the following would NOT be an appropriate scenario in which to overcome stare decisis? O Telemarketing laws in the past allowed marketers to contact consumers without approval. Recent legislative efforts have changed these statutes and any court hearing a case in this area does not have to follow these outdated statutes. O Justice Fitzgerald disagreed with the lower court's decision on healthcare initiatives, even though the lower court's decision followed Medicare law. Justice Fitzgerald wishes to not follow precedents due to his own personal beliefs. Q The trial court ruled incorrectly in a consumer fraud case. Explicitly refuting the trial court's reasoning, an appeals court - which was hearing the appeal from that trial court decision overturned the trial court. The appeals court did sod on the grounds that trial court decision was based on an erroneous reading of the laws. O The Fourth Circuit has consistently held that all businesses must register with the state to…
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