1. Who wrote this document? What do you know about the author of this document? 2. Identify the date and document type for the source given. 3. Based on the document, explain the author's point of view about the impacts of imperialism.
1. Who wrote this document? What do you know about the author of this document? 2. Identify the date and document type for the source given. 3. Based on the document, explain the author's point of view about the impacts of imperialism.
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Transcribed Image Text:Context: Pears soap was a soap brand that was
introduced in Great Britain in 1807. Pears soap took
on many marketing strategies led by Thomas Barratt
who is considered "the father of modern
advertising." While the soap began in Great Britain,
other markets included the colonized societies of
India, Sri Lanka, and Nigeria.
A colored Pears Soap
advertisement entitled The
first step toward lightening
the White man's burden in
The first step towards lightening
through teaching the virtues
of cleanliness (ca. 1890).
The White Man's Burden
is through teaching the virtues of cleanliness.
Pears' Soap
is a potent factor in brightening the dark corners of the earth as civili-
zation advances, while amongst the cultured of all nations it holds the
highest place--it is the ideal toilet soap.
Document 4: Pears' Soap Advertisement, The first step toward lightening the White
>
man's burden in through teaching the virtues of cleanliness (ca. 1890)
Transcribed Image Text:1.
Who wrote this document? What do you know about the author of this document?
2. Identify the date and document type for the source given.
3. Based on the document, explain the author's point of view about the impacts of imperialism.
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