1. Which of the following statements is false? a) A high-efficiency organisation would want to have fewer storage facilities to increase responsiveness but this practice too is known to reduce responsiveness b) Having many production sites increases cost and reduces efficiency but responsiveness to customer demands increases because of proximity c) A highly responsive organisation for example would want to have many storage facilities located nearer to customers but this practice reduces efficiency d) None of the above

MARKETING 2018
19th Edition
ISBN:9780357033753
Author:Pride
Publisher:Pride
Chapter1: An Overview Of Strategic Marketing
Section1.2: Dollar Shave Club: The Company For Men
Problem 2C
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1. Which of the following statements is false?
a) A high-efficiency organisation would want to have fewer storage facilities to increase
responsiveness but this practice too is known to reduce responsiveness
b) Having many production sites increases cost and reduces efficiency but responsiveness to
customer demands increases because of proximity
c) A highly responsive organisation for example would want to have many storage facilities
located nearer to customers but this practice reduces efficiency
d) None of the above
2. All
a) Each stage of the supply chain views its actions locally and is unable to see the impact of
the following behaviours are possible obstacles to supply chain coordination, except _____
its actions on other stages
b) Different stages of the supply chain react to the current local situation rather than trying to
identify the root causes
c) Based on local analysis, different stages of the supply chain blame each other for the
fluctuations, with successive stages in the supply chain becoming enemies rather than
partners
d) None of the above
3. All
a) Cocoa Cola Bottling Company Limited
b) Ghana Commercial Bank
c) Unilever Ghana Limited
d) None of the above
the following organisations deal with the flow of materials, except ___________
4. Which of the following components of the supply chain provides the revenue for all other partners in the supply chain?
a) Retailer
b) Customer
c) Wholesaler d) Manufacturer
5. Which of the following process cycles occurs between the retailer and the distributor in the supply chain?
a) Replenishment cycle
b) Customer order cycle
c) Manufacturing cycle
d) Procurement cycle
6. The procurement function exists between/among the ___________
a) Manufacturer and the supplier only
b) Wholesaler and the manufacturer only
c) Retailer and the wholesaler only
d) All of the above
Page 2 of 19

7. Which of the following parties in the supply chain can purchase goods from the manufacturer?
a) Wholesaler
b) Retailer
c) Customer
d) All of the above
8. Which of the following is false as regards the procurement cycle?
a) It involves all processes necessary to ensure that materials are available for manufacturing
to occur according to schedule
b) The manufacturer orders components from wholesalers to replenish component inventories
c) It is important that suppliers be linked to the manufacturer’s production schedule
d) None of the above
9. Which of the following statements is false?
a) For push processes, execution is initiated in response to a customer order (reactive)
b) For push processes, execution is initiated in anticipation of customer orders (speculative)
c) Push/pull boundary separates push processes from pull processes
d) None of the above
10. Which of the following statements is false?
a) Compared to managed process links, monitored process links are not as critical to the focal
company
b) However, it is important to the focal company that these process links be integrated and
managed appropriately between the other member companies
c) Tthe focal company, as frequently as necessary, simply monitors or audits how each
process link is integrated and managed
d) None of the above
11. Managed process links exist between ___________
a) Manufacturers and wholesalers only
b) Manufacturers and suppliers only
c) Manufacturers and retailers only
d) None of the above
12. At which stage in the supply chain does value addition end?
a) Manufacturer
b) Wholesaler
c) Retailer
d) None of the above
13. At what stage of the supply chain does information flow end?
a) Manufacturer
b) Wholesaler
c) Retailer
d) None of the above
Page 3 of 19

14. Why should a firm like Nestlé be interested in total supply chain profitability?
a) Because without the collaborative effort of all partners, Nestlé’s business will not be
sustainable
b) Because the poor performance of a member can detail the effort of all members in the
supply chain
c) Because all members are part of the process of fulfilling the customer’s order
d) All the above are reasons
15. The members of a supply chain include all companies or organisations with whom the focal company interacts directly or indirectly through its suppliers or customers, from ___________
a) The point-of-origin to the point-of-consumption.
b) Suppliers to retailers
c) Suppliers to wholesalers
d) Manufacturers to consumers
16. ________________ of a supply chain are all those autonomous companies or strategic business units who actually perform operational and/or managerial activities in the business processes designed to produce a specific output for a particular customer or market.
a) Suppliers
b) Tier 1 suppliers
c) Primary members
d) Supporting members
17. In general terms, all the following are supporting members of a supply chain except......
a) Agents that lease trucks to the manufacturer
b) The building owners who provide warehouse space
c) Companies that supply production equipment, print marketing brochures, provide
temporary secretarial assistance, etc.
d) None of the above


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. All the following behaviours are possible obstacles to supply chain coordination, except _____
a) Each stage of the supply chain views its actions locally and is unable to see the impact of
its actions on other stages
b) Different stages of the supply chain react to the current local situation rather than trying to
identify the root causes
c) Based on local analysis, different stages of the supply chain blame each other for the
fluctuations, with successive stages in the supply chain becoming enemies rather than
partners
d) None of the above

 

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