1. Which approach to pricing should Root Builders​ emphasize? Why?   2. Will Root Builders be able to achieve its target profit​ levels? Show your computations.   3. Bathrooms and kitchens are typically the most important selling features of a home. Root Builders could differentiate the homes by upgrading bathrooms and kitchens. The upgrades would cost $32,000 per home but would enable the company to increase the selling prices by $56,000 per home​ (in general, kitchen and bathroom upgrades typically add at least​ 150% of their cost to the value of any​ home.) If Root Builders​ upgrades, what will the new​ cost-plus price per home​ be? Should the company differentiate its product in this​ manner? Show your analysis.

FINANCIAL ACCOUNTING
10th Edition
ISBN:9781259964947
Author:Libby
Publisher:Libby
Chapter1: Financial Statements And Business Decisions
Section: Chapter Questions
Problem 1Q
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Root Builders builds​ 1,500-square-foot starter tract homes in the​ fast-growing suburbs of Albany. Land and labor are​ cheap, and competition among developers is fierce. The homes are​ "cookie-cutter," with any upgrades added by the buyer after the sale. Root ​Builders' cost per developed sublot are as​ follows:

 

Land. . . . . . . . . . . . . . . . . . . . .
$59,000
Construction. . . . . . . . . . . . . . .
$120,000
Landscaping. . . . . . . . . . . . . . .
$9,000
Variable marketing costs. . . . . .
$3,000

 

Root Builders would like to earn a profit of 15​% of the variable cost of each home sale. Similar homes offered by competing builders sell for $209,000 each.

Requirements:

1. Which approach to pricing should Root Builders​ emphasize? Why?
 
2. Will Root Builders be able to achieve its target profit​ levels? Show your computations.
 
3. Bathrooms and kitchens are typically the most important selling features of a home. Root Builders could differentiate the homes by upgrading bathrooms and kitchens. The upgrades would cost $32,000 per home but would enable the company to increase the selling prices by $56,000 per home​ (in general, kitchen and bathroom upgrades typically add at least​ 150% of their cost to the value of any​ home.) If Root Builders​ upgrades, what will the new​ cost-plus price per home​ be? Should the company differentiate its product in this​ manner? Show your analysis.

 

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