Bathrooms and kitchens are typically the most important selling features of s home. Rouse Builders could differentiate the homes by upgrading the atmos and kitchens. The upgrades would cost $22,000 per home bur would enable Rouse Builders to increase the selling prices by $38.500 per home (Kitchen and bathroom upgrades typically add about
Bathrooms and kitchens are typically the most important selling features of s home. Rouse Builders could differentiate the homes by upgrading the atmos and kitchens. The upgrades would cost $22,000 per home bur would enable Rouse Builders to increase the selling prices by $38.500 per home (Kitchen and bathroom upgrades typically add about
Chapter1: Financial Statements And Business Decisions
Section: Chapter Questions
Problem 1Q
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Bathrooms and kitchens are typically the most important selling features of s home. Rouse Builders could differentiate the homes by upgrading the atmos and kitchens. The upgrades would cost $22,000 per home bur would enable Rouse Builders to increase the selling prices by $38.500 per home (Kitchen and bathroom upgrades typically add about 175% of their cost to the value of any home.) If Rouse Builders makes the upgrades, what will the new co-phus price per home be? Should the company differentiate in product in this manner?

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Learning Objective 2
fHelede Rouse Builders's costs per developed sublot are as follows:
3. Desired profit $32 490
Land
%2 51,000
Construction
121,000
Landscaping
Variable selling costs
000
00 000
Rause Builders would like to earn a profit of 16% of the variable cost of each home
ld Similar homes offered by competing builders sell for $202,000 each. Assume the
company has no fixed costs
Requirements
1. Which approach to pricing should Rouse Builders emphasize? Why?
2 Will Rouse Builders be able to achieve its target profit levels?
3. Bathrooms and kitchens are typically the most important selling features of a
home. Rouse Builders could differentiate the homes by upgrading the bathrooms
and kitchens. The upgrades would cost $22,000 per home but would enable
Rouse Builders to increase the selling prices by $38,500 per home. (Kitchen and
bathroom upgrades typically add about 175% of their cost to the value of any
home.) If Rouse Builders makes the upgrades, what will the new cost-plus price
home be? Should the company differentiate its product in this manner?
y
per
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