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1. What is marketing and what are its main components?

1. What is marketing and what are its main components?

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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1. What is marketing and what are its main components? 2. Using examples, assess the main ways of promoting products and services into international markets, the main likely challenges, and how promotion can be effectively achieved. 3. Describe what corporate social responsibility (CSR) is, and assess the main challenges that CSR seek to deal with. 4. Critically assess the main approaches to CSR that international businesses can take.
Transcribed Image Text:1. What is marketing and what are its main components? 2. Using examples, assess the main ways of promoting products and services into international markets, the main likely challenges, and how promotion can be effectively achieved. 3. Describe what corporate social responsibility (CSR) is, and assess the main challenges that CSR seek to deal with. 4. Critically assess the main approaches to CSR that international businesses can take.
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