M5 1. What are the advantages when undertaking acompetition analysis of defining the relevantmarket at the start of the process? Are there anydisadvantages? Carefully explain your answers.2. For platform businesses such as Google andFacebook some platform users pay and somereceive free services. Explain the problems that thismight create for:i. Determining the relevant marketii. assessing market power?

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Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Question 2 (a) Consider yourself in charge of distribution for a newly launched smart phone for the market in Indonesia but with production based in China. Show the factors to consider in employing air transport to bring the smart phones to the market in Indonesia versus employing sea transport. Apply your understanding to characterise the nature of smart phones in terms of price-sensitivity of air cargo.
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1. What are the advantages when undertaking a competition analysis of defining the relevant market at the start of the process? Are there any disadvantages? Carefully explain your answers.