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1. Use the model in Exhibit 1 as a guide and assess the ethical and social responsibility implications of the situations described. 2. Can you recommend alternative strategies or solutions to the dilemmas confronting the tobacco companies? To governments? What is the price of ethical behavior? 3. Should the U.S. government support U.S. tobacco company interests abroad? 4. Should a company be forced to stop marketing a product that is not illegal, such as cigarettes?

1. Use the model in Exhibit 1 as a guide and assess the ethical and social responsibility implications of the situations described. 2. Can you recommend alternative strategies or solutions to the dilemmas confronting the tobacco companies? To governments? What is the price of ethical behavior? 3. Should the U.S. government support U.S. tobacco company interests abroad? 4. Should a company be forced to stop marketing a product that is not illegal, such as cigarettes?

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Question: 1. Use The Model In Exhibit 1 As A Guide And Assess The Ethical And Social... 1. Use the model in Exhibit 1 as a guide and assess the ethical and social responsibility implications of the situations described. 2. Can you recommend alternative strategies or solutions to the dilemmas confronting the tobacco companies? To governments? What is the price of ethical behavior? 3. Should the U.S. government support U.S. tobacco company interests abroad? 4. Should a company be forced to stop marketing a product that is not illegal, such as cigarettes?
Transcribed Image Text:Question: 1. Use The Model In Exhibit 1 As A Guide And Assess The Ethical And Social... 1. Use the model in Exhibit 1 as a guide and assess the ethical and social responsibility implications of the situations described. 2. Can you recommend alternative strategies or solutions to the dilemmas confronting the tobacco companies? To governments? What is the price of ethical behavior? 3. Should the U.S. government support U.S. tobacco company interests abroad? 4. Should a company be forced to stop marketing a product that is not illegal, such as cigarettes?
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