1. The Areeda-Turner rule for predatory pricing is setting a price below marginal cost. Suppose an incumbent firm has a total cost function of 100+1.5q² and is facing competition from an entrant whose total cost function is 100 + 75q. As a result of this, suppose the incumbent sets a price of $74 and meets all the demand at that price. Demand is given by P = 100-Q.

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1. The Areeda-Turner rule for predatory pricing is setting a price below marginal cost. Suppose an incumbent firm has
a total cost function of 100+1.5q² and is facing competition from an entrant whose total cost function is 100 +
75q. As a result of this, suppose the incumbent sets a price of $74 and meets all the demand at that price. Demand
is given by P = 100-Q.
а.
Does the incumbent's behavior constitute predatory pricing under the Areeda-Turner rule? Why or why not?
b. Does the incumbent's behavior violate the Areeda-Turner rule when average variable cost is used instead of
marginal cost? Why or why not?
Transcribed Image Text:1. The Areeda-Turner rule for predatory pricing is setting a price below marginal cost. Suppose an incumbent firm has a total cost function of 100+1.5q² and is facing competition from an entrant whose total cost function is 100 + 75q. As a result of this, suppose the incumbent sets a price of $74 and meets all the demand at that price. Demand is given by P = 100-Q. а. Does the incumbent's behavior constitute predatory pricing under the Areeda-Turner rule? Why or why not? b. Does the incumbent's behavior violate the Areeda-Turner rule when average variable cost is used instead of marginal cost? Why or why not?
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